Executive Summary

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Running head: EXECUTIVE SUMMARY

Executive Summary
Hilda C Benitez
Grand Canyon University
NRS-451: Nursing Leadership and Management
August 12, 2012

Executive Summary
It is a well-known fact that obesity continues to burden the healthcare industry. According to the reports made by Center for Disease Control and Prevention (CDC, 2012), medical costs associated with obesity were estimated at $147 billion in 2008. Presently in the United States, two-thirds of adult population and approximately one in three children are fighting issue of being overweight or obese (Troy, Capretta, O’Grady, 2012). Obesity leads to chronic health diseases such as diabetes, hypertension, and other heart problems such as breast and colon cancer (Tabrez, 2011). This presentation aims to launch the M.A.D.! (Making A Difference) Campaign project to fight childhood obesity in low-income communities in Southern California. Purpose of Project

Obesity is the root of cause why the youth generation today will live a shorter life span than their parents (Troy, Capretta, O’Grady, 2012). But this epidemic can be reversed if healthcare organizations are aggressive in the fight against obesity. The M.A.D.! Campaign is a community project that will serve as a resource center for low-income families on how to fight childhood obesity. Its purpose is to educate low-income communities in Southern California on the importance of eating right and an active lifestyle to prevent childhood obesity. The campaign’s significant factors include healthcare industry leadership, partnerships and public policy, and community investment (Kaiser Institute for Health Policy, 2012). Target Population or Audience

Research shows that where a person live, work or attend school and play are key factors to the prevalence of obesity in the society. Unfortunately, people in the low-income bracket have limited access to safe environments for physical activity, and foods that are high in fat and sugar content...
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