"Examples of green marketing" Essays and Research Papers

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    Green Supply Chain

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    How green supply chains will affect and drive the design of next generation logistics and supply chains? Due to the deterioration of global environment‚ increasing concerns of the overall condition of the natural environment have brought the attention on environmental conservation. As Purchasing Magazine (Atkinson‚ 2002) reported that “the most significant factor affecting supply‚ demand‚ pricing‚ and availability of solvents is the environmental issue”. As a result‚ for manufacturers‚ there is

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    Analysis of Green Mountain Coffee Roasters Introduction Green Mountain Coffee Roasters (GMCR)‚ a leader in specialty coffee and coffee makers‚ was founded in 1981 by Bob Stiller (Green Mountain Coffee Roasters [GMCR]‚ n. d.). From a small café to a company listed on NASDAQ and then to a company with more than $2.6 billion net sales revenue by Sep 24 2011 (GMCR‚ 2011)‚ GMCR enjoyed great financial successes. Besides‚ it has been recognized consistently as a socially responsible company.

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    Demolition of Cabrini Green

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    Final Paper: Cabrini Green Demolition In the Chicago area‚ there is a "ghetto" known to everyone as Cabrini Green. Cabrini Green is an area where drug dealers inhabit every street corner‚ gunshots ring through the night‚ and crimes are a daily occurrence. It is an area so dangerous that local police have attempted to make new laws for the area alone such as needing to live there to be there. The people of Cabrini Green have grown accustomed to this dangerous life‚ but still hope for better way

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    State of Green Business

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    Credits © 2013 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for noncommercial purposes only‚ provided credit is given to GreenBiz Group Inc. and includes this copyright notice. Introduction In this‚ our sixth annual State of Green Business report‚ we’ve made some significant changes — not just in the look and feel of the document you’re reading‚ but in its content. First and foremost‚ we’ve partnered with Trucost‚ a leading research firm focusing on natural capital and sustainability

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    Green Ox Harvard

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    GREEN OX Overview In the fall of 2003‚ the new products division of Palmer Jackson‚ Inc.‚ a Cincinnati-based food and beverage manufacturer‚ successfully perfected a technique for dissolving common antioxidants such as Vitamin E and Selenium into high-glucose beverages. The result was a new line of sports beverages with the added benefit of antioxidants. While the medical community was far from unanimous in its opinion of the benefits of antioxidants‚ some reputable studies linked the use of these

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    Green Retailing Practices

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    GREEN PRACTICES IN RETAIL SECTOR Half a decade ago‚ environmentalists and experts predicted that the future will be green. This prediction has started becoming a reality. Retailers across global economies are carving a niche for themselves by adopting eco-friendly practices and producing products that are environment friendly. Today‚ everyone is concerned about preventing environmental degradation. Retailers have sensed the need for green retailing and now most of the Indian retailers are stepping

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    Bhutan Clean and Green

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    We are North Texas’ Eco-friendly cleaning service.  Keep Green and Clean is family owned and operated business that offers the highest quality‚ professional home and commercial cleaning service available in North Texas.  We individualize our cleaning services for you and your home.  Your unique needs are important to us‚ and we will take the time to listen to your specific requests.  From the moment you walk into your home‚ you will know that we have been there.      We offer one-time‚ weekly‚

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    Green Supply Chain

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    Green and lean supply chain 1. Introduction Firms in the twenty-first century are grappling with a constantly changing world. Three supply chain trends in particular are converging to create an increasingly complex business environment: a move towards green initiatives‚ the utilization of lean processes‚ and globalization. The globalization of supply chains involves dimensions such as offshoring of production‚ inventories‚ suppliers and customers‚ and differences in economies‚ infrastructures

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    Marketing Plan for Zero Degree Green Tea Lê Khắc Mẫn Nguyễn Thành Long Lê Tự Quốc Hưng Nguyễn Thị Ngọc Lan Phạm Trần Phương Ngân Nguyễn Huỳnh Thảo Ngân Nguyễn Thị Diễm Trinh Priciples of Marketing January 14‚ 2014 PhD. Nguyễn Thị Mai Trang Executive Summary This paper inform about the marketing plan for the Zero Degree Green Tea (ZDGT) product of Tan Hiep Phat (THP) - a beverage company founded in 1994. The company aim to become a leader in producing soft drink with

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    MKTG 4400A McDonald’s Corporation: International Marketing Analysis For: Professor Y. Pan Date: December 18‚ 2010 By: Saber Kanwar (209093337) Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore‚ all advertisements are shot in 12 different languages‚ featuring the customized products catered to each region. However‚ the company’s

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