• Presentation in Green Marketing
    ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 4, April 2012, ISSN 2231 5780 GREEN MARKETING – CHALLENGES AND OPPORTUNITIES DR.V.MOHANASUNDARAM* *Professor and Head, Vivekanandha Institute of Engineering and Technology for Women, Tiruchengode – 637205 Tamilnadu. INTRODUCTION...
    Premium 3328 Words 14 Pages
  • Green Marketing
    According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.[1] Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as...
    Premium 22184 Words 89 Pages
  • Green Marketing
    GREEN INITIATIVE MANAGERIAL ISSUES AND CHALLENGES GREEN MARKETING Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and/or packaged in an environmentally friendly...
    Premium 1863 Words 8 Pages
  • Project
    ABSTRACT Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in...
    Premium 7522 Words 31 Pages
  • Green Marketing Examples
    GREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to...
    Premium 2489 Words 10 Pages
  • Green Marketing
    Green Marketing – A New Way of Hammering the Minds *Arpan Shrivastava , Assistant Professor, Medicaps Institute of Techno Management, Indore **Akriti Shastri, Assistant Professor, Medicaps Institute of Techno Management, Indore ABSTRACT Green marketing refers to the process of selling products...
    Premium 3476 Words 14 Pages
  • Green Marketing
    today's business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. For example, in the United States (US) the Federal Trade Commission and the National...
    Premium 6125 Words 25 Pages
  • Green Marketing
    GREEN MARKETING IN INDIA: EMERGING OPPORTUNITIES AND CHALLENGES Pavan Mishra* & Payal Sharma** th Received: 10 Sept.2010 Revised: 15 th Dec.2010 Accepted: 25th Dec. 2010 Abstract Green marketing is a phenomenon which has developed particular important in the modern market. This concept...
    Premium 4644 Words 19 Pages
  • Green Marketing
    GREEN MARKETING IN INDIA: EMERGING OPPORTUNITIES AND CHALLENGES Ms. Priti Aggarwal Lect. in Commerce Aggarwal College, Ballabgarh INTRODUCTION:- Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As...
    Premium 2755 Words 12 Pages
  • Summer Training Report
     Green Marketing - New Hopes and Challenges | Introduction According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification,...
    Premium 2432 Words 10 Pages
  • Green Marketing
    GREEN MARKETING ASSIGNMENT CONTENTS 1) Introduction 2) Definition 3) Positive Aspect of Green Marketing 4) Negative Aspect of Green Marketing 5) Problems with going green 6) Green Marketing strategies that different firms should adopt 7) Green Code 8) Choosing the...
    Premium 2436 Words 10 Pages
  • Green Marketing
    http://www.slideshare.net/leozalki/green-it-5536455 http://www.scribd.com/doc/40358370/7-P%E2%80%99s-OF-SERVICE-MARKETING-final Green marketing "Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environmental and social degradation...
    Premium 2310 Words 10 Pages
  • Green Marketing
    GREEN MARKETING IN INDIA: EMERGING OPPORTUNITIES AND CHALLENGES INTRODUCTION According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product...
    Premium 4159 Words 17 Pages
  • Green Marketing
    recent years, there has emerged a new trend of “green marketing” focussing upon environmental protection. This new trend has been exerting strong impact on the traditional way of international marketing and will be in the mainstream of international marketing for the next century. To intensify the research...
    Premium 3464 Words 14 Pages
  • Green Marketing
    of 'Green Marketing' Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company’s products, such as methods of processing, packaging and distribution. Investopedia explains 'Green Marketing' ...
    Premium 8247 Words 33 Pages
  • Green Marketing
    Peer Reviewed Title: An Introduction To Green Marketing Journal Issue: Electronic Green Journal, 1(2) Author: Polonsky, Michael Jay, University of Newcastle Publication Date: 1994 Publication Info: Electronic Green Journal, UCLA Library, UC Los Angeles Permalink: http://escholarship.org/uc/item/49n325b7...
    Premium 4256 Words 18 Pages
  • “an Environmental Protection Tool: Green Marketing & Its Effect on Consumer (Buying) Behavior”
    “An Environmental Protection Tool: Green Marketing & Its effect on Consumer (Buying) Behavior” Ms. Himani Grewal Asst. Professor, SSIM Moradabad Moradabad, Uttar Pradesh, India himanigrewal@yahoo.com hrgeneralist88@gmail.com Contact no.: +91- 7417219378 Ms.Vidushi Bhatnagar Asst...
    Premium 3254 Words 14 Pages
  • Green Marketing
    Conceptual Frame Work on Green Marketing ABSTRACT In today's business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. For example, in the United States...
    Premium 2742 Words 11 Pages
  • Green Marketing
    CONCEPT AND TRENDS IN GREEN MARKETING INTRODUCTION: Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as...
    Premium 1962 Words 8 Pages
  • Greeen Marketing
    According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying...
    Premium 1312 Words 6 Pages