Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges
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Leadership Style: Leadership is the guidance offered by one to another that supports and aids in the completion of any given task ( According to Adair‚ 2005 and McManus (2006)‚ A leadership style is a leader’s style of: providing direction‚ implementing plans b and motivating people There are six common styles of Leadership (...................): Authoritarian Paternalistic Leadership Laissez-Faize Transactional Transformational (each style will have its own slide‚ present general information
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Ch 9 Leadership--occurs when particular individuals exert influence on goal achievement of others in organizational context> Strategic leadership refers to leader’s "ability to anticipate‚ envision‚ maintain flexibility‚ think strategically‚ and work with others to initiate changes that will create a viable future in the organization. Research on leadership traits> traits are personal characteristics of the individual‚ including physical charactersitics‚ intellectual ability‚ and personality. Research
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Introduction The concept of resilience is the ability to cope with unexpected changes and challenges in your life (mindhealthconnect‚ 2015). This concept focuses around the idea that an individual will use their individual strengths to overcome the obstacles through the factors that contribute to resilience. However there are many differing theories created to the concept of resilience. Within this essay i will discuss what the concept of resilience while also detailing the overall factors that contribute
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3 key differences between managers and leaders To build a successful organisation‚ there needs to be a range of people including‚ manager‚ leaders‚ Junior level Staff (Boger‚ 2005). Managers play an import role in maintaining control people with the existing organisational structure. Whereas‚ leaders influence people and direct the organisation with own vision and strategies to achieve the organisational goals. This essay describes the three key differences between managers and leaders‚ and the
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The Concept of Success The concept of success can be defined in many ways by many different types of people‚ this may depend on their values and they way in which they see or define success. 1. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one ’s goals. 2. the attainment of wealth‚ position‚ honors‚ or the like. 3. a performance or achievement that is marked by success‚ as by the attainment of honors: Ref: http://dictionary.reference.com/browse/success
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record your life for one day and critically discuss how you are an actor in society; how you affect your social surroundings; and‚ how your daily life is shaped and constrained by society. This will allow you engage with many of the sociological concepts reviewed to-date including newer concepts such as impression management‚ stage theory and emotional labor. Explain why you needed to perform in such a way (i.e.‚ your motives‚ instincts‚ feelings‚ or structural constraints). Do you see who
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“Nowadays the concept of culture in anthropology and sociology is regarded as a fundamental element in the humanities.” (Chase‚ 1948: 59; cited in Encyclopaedia Britannica‚ 2007: The culture concept in anthropology) Today culture is one of the most discussed concepts all around the world. It has a crucial role in human relations. Its understanding is the kernel of the new multiculturalism policy of different countries around the globe. And in this understanding the social sciences has a very crucial
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There are different stages in working with different cultures at the same time‚ and every one of those stages has certain points for consideration. First stage: prior research. In that stage the manager has to organize his thoughts and knowledge for the cultures he is going to be involved with. Knowing another culture’s dos and don’ts‚ as well as their traditions‚ can lead to better communication results and quicker problem solving. Of course planning beforehand for different time zones is often
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FINAL EXAM M-ESC-5-03-21-05-E Professor Vinca Bigo November 2012 Leadership and Sustainable Development: Leaders their virtues and their vices NAME (first and last in capital letters)__________VLADIMIR_TERENTYEV______ The material is for me only to read‚ and for you to keep. 1. In one sentence‚ and in your own words describe what kind of leader you want to be remembered as? It’s an open secret‚ that our world is rulling by ideas. This ideas are created and organized by leaders with their followers
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