MCM-116: Marketing Management Session - 2 MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.” …Philip Kotler‚ US marketing guru TOPICS Impact of External & Internal Environment Product Vs Marketing Orientation Marketing Vs Selling What do people buy? The Demographic Environment: For marketers the main focus of study is population‚ because people make up markets. Census of India gives us a lot of information about people through statistics and demographic
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Principles of Marketing: An Asian Perspective Marketing: Managing Profitable Customer Relationships 2 © 2012 Principles of Marketing: An Asian Perspective Chapter 1 Outline (CILO a) 1.1 1.2 Understanding the Marketplace and Customer Needs 1.3 Designing a Customer-Driven Marketing Strategy 1.4 Preparing an Integrated Marketing Plan and Program 1.5 3 What is Marketing? Capturing Value from Customers © 2012 Principles of Marketing: An Asian Perspective
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PROJECT REPORT OPERATIONS MANAGEMENT GUIDED BY: PRESENTED BY: Prof. T.T.NIRANJAN NITIN BANSAL 129278039 RANJAN SAHU 129278041 ROHIT MANGAL 129278053 SAURABH SINHA 129278057 Project Report On | | | | Taxonomy of Implementation Problems in VMI | | Contents Executive summary 3 Introduction 4 Under the typical business model: 4 Vendor Managed Inventory model: 4 Consignment Inventory: 4 Vendor Managed Inventory and Stakeholder’s Challenges
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Marketing Management – 1 Group Presentation on Breaker TE1000AVR Group - 6 www.hilti.com IIML‚ Noida‚ WMP‚ Term-3 | Group-6 | MM-1 1 Contents • • • • About Hilti Product Categories • TE 1000-AVR breaker SWOT Analysis of the product Pricing • • Competition • New product launches by Hilti (TE 1500) Final analysis • Cost Analysis & Cost comparison • Value Proposition w.r.t. Positioning • Challenges with the existing market • Major concerns/challenges we need to address Feedback
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Event-marketing As we know company marketing strategy is built on entirely standard set of tools: mass advertising in the media‚ participation and organization of events‚ sponsorship‚ PR support‚ promotions‚ direct marketing‚ etc. Nowadays event marketing being out of the common mix of ATL BTL and PR is becoming increasingly popular. That’s why it immediately affects several communication channels and successfully complements opportunities to the above established instruments of direct
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Let’s look at some of the key advantages of the proprietary corporate event. • When creating a proprietary corporate event‚ the marketer has nearly complete control of the customer’s experience with the company. You can shape the event to suit the needs of your audience — and meet your corporate sales and marketing objectives. • Corporate events are an excellent venue for relationship building with key customers‚ from end-users‚ to technical personnel‚ to purchasing officials‚ to senior executives
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Event Marketing Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose. Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events‚ trade shows and corporate meeting among other events. Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event‚ Musical festival) to promote a social cause‚ a product or an organization Event
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Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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8 Integrated Marketing Communication 9 Tailored Promotions 11 Conclusion 11 Bibliography 12 McDonald’s Sponsorship in London Olympics 2012 - How the Brand was Defined and Communicated Introduction Event marketing is being viewed as an increasingly important marketing tool of a company’s product or service (Taranto‚ 1998; Shiu‚ 1995). Event marketing refers to an attempt to co-ordinate the communication around a created or sponsored event. In event marketing the event is an activity
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Event marketing strategy Student’s name: Institution: Date: Introduction This event is held by the D & G refreshment company‚ and the aim of this is to promote its new drink brand JUSSY that has just entered the market. The proposed event will include athletics sponsorship as well as invitation of celebrities to perform during the function. During the occasion‚ all people wishing to join will be required to purchase a bottle of our new drink‚ “JUSSY.” Moreover
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