Fundamentals of Marketing Welcome! Wl ! Dr. Stephan Grzeskowiak Professeur‚ Departement Marketing © S. Grzeskowiak How do get these slides? Programs Postgraduate Fundamentals of Marketing © S. Grzeskowiak 1 11/6/2010 Preparation for today’s class • R d IKEA case (HBSP 9 504 094) Read 9-504-094) • Read KKBGH ‘Marketing Management’ – Part I (ch 1 – 4) ‘Understanding Marketing Mangement’ • Download and print Class notes © S. Grzeskowiak Fundamentals of Marketing What
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source same End result ! ends with financial statements ! integral part of other business aspects B. Cost Accounting Terminology 1. Nature of Cost Cost - A sacrifice of resources: Cost is a measurement in monetary terms of the amount of resources used for some purpose. Expense - The cost charged against revenue in a particular accounting period. 2. Purposes of Gathering Cost Information Routine decision making:
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Assignment: Cost Accounting Applied By Professor Bryan Womack Course Title ACC 350012VA016-1122-001 Cost Accounting February 26‚ 2012 Companies that are successful financially know what their costs are and how those costs are being spent. The company I have chosen wants to change from a general accounting system where costs are put in general categories and they currently do not have any allocation
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Question 1: (a) Suppose the income elasticity of demand for pre-recorded music compact disks is +5 and the income elasticity of demand for a cabinet maker’s work is +0.5. Compare the impact on pre-recorded music compact disks and the cabinet maker’s work of a recession that reduces consumer incomes by 10 per cent. (2 marks) (b) How might you determine whether the pre-recorded music compact discs and MP3 music players are in competition with each other? (2 marks) (c) Interpret the
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Comparison of Theoretical Orientation The two theories that I am choosing to compare and contrast in the situation given‚ is Sigmund Freud’s psychoanalytic theory and William Glasser’s reality theory. William Glasser‚ M.D.‚ is the developer of Reality Therapy and Choice Therapy. Glasser developed a cause and effect theory that explains human behavior. He focuses on personal choice‚ personal responsibility and personal transformation. William Glasser has an approach on his theory that is
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of per Unit Total Costs. The estimated unit costs for Hoteling Industries‚ when operating at a production and sales level of 10‚000 units‚ are as follows: Cost Item Estimated Unit Cost Direct materials $15 Direct labor 10 Variable factory overhead 8 Fixed factory overhead 5 Variable marketing 4 Fixed marketing 3 Required: (1) Identify the estimated conversion cost per unit. (2) Identify the estimated prime cost per unit. (3) Determine the estimated total variable cost per unit. (4) Compute
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Agency Costs of Free Cash Flow‚ Corporate Finance‚ and Takeovers Michael C. Jensen Harvard Business School MJensen@hbs.edu Abstract The interests and incentives of managers and shareholders conflict over such issues as the optimal size of the firm and the payment of cash to shareholders. These conflicts are especially severe in firms with large free cash flows—more cash than profitable investment opportunities. The theory developed here explains 1) the benefits of debt in reducing agency
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The Influence of Customer Satisfaction and Switching Costs on Customer Retention: A Survey of Retail Internet Banking Users in Hong Kong WONGChjBo BSc(Hons)‚ MBA‚ MA‚ MSc Student ID No. 9911675L International Graduate School of Management Division of Business and Enterprise University of South Australia A Thesis submitted in total fulfillment of the requirements for the degree of Doctor of Philosophy in Business and Management 24 January 2005 TABLE OF CONTENTS Page No.
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Ways to Overcome Thefts in Neighbourhood Nowadays‚ there are so many theft has happen at our neighbourhood. This problem may make a bad thought about our neigbourhood. In my opinion‚ this problem should not happen to our peacefully neighbourhood. So‚ we have to overcome this problem before it getting worst. In this essay‚ I will discuss about the ways to overcome theft problem. First and foremost‚ our neighbourhood seems really remote at night. This situation may be used by thieves to theft at
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economics and business decision-making‚ sunk costs are retrospective (past) costs that have already been incurred and cannot be recovered. Sunk costs are sometimes contrasted with prospective costs‚ which are future costs that may be incurred or changed if an action is taken. Both retrospective and prospective costs may be either fixed (continuous for as long as the business is in operation and unaffected by output volume) or variable (dependent on volume) costs. Note‚ however‚ that many economists consider
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