Brockunier Abstract This paper outlines the formation of a vision statement‚ the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers
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Strategic Analysis Of JetBlue Airways Executive Summary This report on JetBlue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost‚ customer conscious airline. They have formulated strategies that have enabled them to operate in a highly efficient and effective manner while realizing the importance of aligning their strategies with their environment. The report thoroughly discusses the strengths and weaknesses that the company
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JetBlue was established with a goal to make itself a leading low-fare‚ low-cost passenger airline by offering customers high-quality customer service and a differentiated products. During a period when all major airlines were posting losses and going out of business‚ JetBlue emerged successful and posted profits in its first year of operation in 2000. In this case we will analyze the competitive strengths of JetBlue that helped it achieve its goals‚ and the possible internal and external
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JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices‚ and which would essentially create a new strand of business. Named JetBlue‚ Neeleman’s airline originally traveled to various cities around the United States‚ but has recently entered
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“JetBlue Airways: Managing Growth” Samuel Natkovitch I. Introduction The airline industry is one of a highly complex and unpredictable nature. “JetBlue Airways: Managing Growth” presents a case about a brand that can attest to this fact‚ a brand that also happens to be one of the big airline corporations of America- JetBlue. Former Executive Vice President of Morris Air‚ David Neeleman‚ founded JetBlue in 1999. Neeleman entered the market with 10 planes and in just under 6 years‚ the JetBlue fleet
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External Environment To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political‚ Economic‚ Social‚ Technological‚ Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy‚ labor law‚ environmental law‚ trade restrictions‚ tariffs‚ and political stability. Political factors that are found in the JetBlue case are: Government monitors
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2007‚ David Barger‚ President and CEO of JetBlue Airways‚ expressed the great need to slow down the airline’s growth in response to increasing fuel costs and the consequences stemmed from the Valentine’s Day crisis. As an LCC‚ JetBlue had to decrease its growth rate by reducing deliveries of E190 and A320 due to its weak financial position and the market’s softening demand. Considering the performance of JetBlue after the addition of E190 to its fleet‚ JetBlue overestimated its capacity of handling
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On October 16th‚ 1962‚ both the United States and the Soviet Union partook in a thirteen-day impasse concerning the construction of nuclear missile sites located in Cuba‚ merely 90 miles away from the coast of Florida‚ known as the Cuban Missile Crisis. Realizing exactly how close this installation was‚ President Kennedy and the Executive Community‚ a group of fifteen members meant to advise the president and commonly recognized as Excomm‚ convened for the next twelve days in hopes to solve the dilemma
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The Labour government’s response to the economic crisis of 2008 was reckless and irresponsible. Discuss. The 1998 Comprehensive Spending Review boosted NHS spending by £21 billion 1999-2002 and Education by £19 billion despite a 1% cut in income tax announced in November 1997. Hague and Portillo described this as ‘‘reckless and irresponsible’‘ words that haunted them in the 2001 election. However in the aftermath of the most severe recession that many can remember‚ these same criticisms re-emerge
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Domino’s Response Offers Lessons in Crisis Management The online hubbub and furor caused by two Domino’s employees in Conover‚ N.C.‚ last week reached stratospheric levels‚ as the use of social media has become both the source of evil and good. It started when the two employees posted YouTube videos of themselves engaging in a number of public health law violations: putting cheese in the nose‚ blowing mucous on a sandwich and putting a sponge‚ used to wash dishes‚ between the buttocks. The videos
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