priority. This is achieved by implementing necessary crisis response strategies‚ and Coombs (2007b) Situational Crisis Communication Theory offers three key approaches corporations in crisis: deny‚ diminish‚ and rebuild. As McDonalds Canada‚ knowingly placed people at risk by voluntarily making the decision to adjust its nut-free policy‚ it falls within the preventable cluster of crisis response‚ and thus should have used rebuilding crisis response strategies to restore its image. Rebuild strategies
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Ch.2. Business: How Businesses Use Information Systems Case: JetBlue Hits Turbulence? pp. 74-76. 1. What type of information systems and business functions are described in this case? Streamlined information System and a leaning staff 2. What is JetBlue’s business model? There business model was to fly one type of plane from one vendor: Airbus A320. They figured this approach enabled the airline to standardize flight operations and maintenance procedures
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CASO JETBLUE: STARTING FROM SCRATCH Ann Rhoades‚ vicepresidenta ejecutiva de personas‚ estaba pensando sobre lo mucho y rápido que había crecido la aerolínea en este último tiempo y en lo mucho más que seguiría creciendo. Se sentía cansada de trabajar tanto‚ tenía que contratar 100 nuevos tripulantes por cada avión que compraban‚ y que en los próximos 4 años contratarían a 5.000 personas. Ella estaba a cargo de esto pero con la dificultad de crear una cultura organizacional basada en valores y
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JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built
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Economic Crisis and Response in the Philippines The Global Economic Crisis pulled countries down from around the globe to a recession. Wide-ranging declines in many aspects of growth characterize the overall impact it had had on the global scale. Following the Asian economic crisis in 1997‚ the present global economic crisis imposes new challenges to the Philippines as a developing country. Following are expositions of the macroeconomic impacts of the crisis in the Philippine setting‚ its implications
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JetBlue Airways David Slade BUS 630 Ashford University Milan Havel January 28‚ 2012 JetBlue Airways 1.) What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? JetBlue’s strategy for success in the marketplace can be summed up‚ as “a leading low-fare‚ low-cost passenger airline by offering customers high-quality
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The Energy Crisis of the 1970’s In October of 1973 the Organization of Petroleum Exporting Countries (OPEC) inflicted an oil embargo on the Unites States of America. This was the outcome of our support to the Israeli nation during a time of need. This embargo damaged the U.S. economy so greatly that many were unsure if the country would escape such devastation. In the early 1970’s under President Nixon’s order‚ the United States of America began shipping arms to its ali Israel. At this
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historical novel ‘The Guns of August‚’ a narrative volume of early World War I. Kennedy did not want similar escualtion as seen in the novel‚ as stated by Micheal Dobbs in his novel ‘One Minute to Midnight‚’ “helped in dealing with the Cuban Missile Crisis including the profound and unpredictable implications a rapid escualtion of the situation could have.” Prior events such as the failed Bay of Pigs invasion also influenced Kennedy’s reluctance to act agressivly. Protecting their own intrests‚ in 1960
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Executive Summary JetBlue was started in 1999 by David Neeleman‚ whose vision is to give high-quality and reliable flying experience in a budget airline. Through sophisticated technology‚ brand new aircrafts‚ impeccable customer service and low fares‚ JetBlue was on its way to achieve this vision. Although the low-fare travel industry was gaining momentum‚ the September 11 attack brought a massive downturn to the already-risky airline industry. However‚ JetBlue was still able to deliver good performance
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is doing difficult to imitate?] 4. The Question of Organization: Are a firm’s other policies and procedures organized to support the exploitation of its valuable‚ rare‚ and costly-to-imitate resources?” ORGANIZATION : AIRLINE INDUSTRY – JETBLUE RESOURCES | CAPABILITIES | CORE COMPETENCIES | In-Flight Entertainment | JFK Airport hub: hub provides significant size and location capabilities political support from the state government | Firm’s infrastructure: Hierarchical and family oriented
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