1 Executive Summary This report discusses whether and how JetBlue should list its shares on public from several angles. Two principal incentives prove that the IPO process could be inevitable‚ even without an optimal offering price‚ and valuation models including multiples comparison and income analysis imply the firm may be underpriced. Given the situation and all assumptions‚ an increment in either offering size or price is suggested. 2 SWOT and Background JetBlue started by following Southwest’s
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Problems Identified By The Narasimham Committee 1. Directed Investment Programme : The committee objected to the system of maintaining high liquid assets by commercial banks in the form of cash‚ gold and unencumbered government securities. It is also known as the statutory liquidity Ratio (SLR). In those days‚ in India‚ the SLR was as high as 38.5 percent. According to the M. Narasimham’s Committee it was one of the reasons for the poor profitability of banks. Similarly‚ the Cash Reserve Ratio-
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Appendices This report identifies through research‚ the impact that marketing environmental issues have on British Airways. It clearly outlines the macro and micro environmental factors and internal factors that the new Chief Executive‚ Willie Walsh‚ has to consider in order for him to successfully drive the company forward and receive a 10% operating margin. British Airways (BA) is the UK’s largest international scheduled airline‚ operating international and domestic scheduled and charter air
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Table of Contents 1.0 Introduction 2 2.0 Element of Marketing Mix 2 2.1 Price 3 2.2 Place 4 2.3 Product 5 2.4 Promotion 6 3.0 Corporate Social Responsibility(CSR) 7 4.0 Customer Relationship Management(CRM) 8 5.0 Marketing Strategy 9 5.1 Marketing plan 9 6.0 Conclusion 13 7.0 Reference 14 8.0 Appendix 16 1.0 Introduction Suria KLCC is one of the world tallest and well-known buildings in world. Suria KLCC remains its position as leading retail centre in
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Southwest Airlines’ Strategic Management Chungsun Park Nonhanhla Nene Mohit Khatri Junbai Ma HOS 407 – Strategic Management Dr. Richard L. Valente 12/12/2011 Table of Contents Executive Summary 3 Mission‚ Vision‚ Values‚ and Goals 4 Organizational Structure 5 Management Process and Roles 6 Porter’s Five Forces 6 Threat of New Entrants 6 Threat of Substitute Products 8 Bargaining Power of Suppliers 9 Bargaining Power of Buyers 10 Rivalry 11 The Roots of Competitive
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Sakura Lounge Sakura Lounge‚ named after the Japanese word for cherry blossom‚ is Japan Airlines’ signature lounge. In addition‚ the airline also operates the following international‚ including First Class Lounge‚ Sakura Lounge annex and JAL Lounge; and domestic lounges‚ including Diamond Premier Lounge and JAL Lounge. Access to the lounges depend on the class of travel or the membership status in the JAL Mileage Bank or JAL Global Club. Sakura Lounge in Narita International Airport Terminal
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Case Study of Airbus Amy West‚ Kylie Herriman‚ Gerrie Johnson‚ Ruth Littleton OPS/571 November 14‚ 2011 Doug Spunaugle Case Study of Airbus Introduction Airbus was first established as a consortium in 1967 when the French‚ German‚ and British government created a consortium to build European aircrafts. The originating goal was to challenge the American domination in the aerospace industry. They are headquartered in Toulouse‚ France
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INTRODUCTION JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. JetBlue offers its customers a quality product with young‚ fuel-efficient aircraft‚ leather seats‚ free in-flight-- (24-Channel live television via satellite Direct TV‚ Thompson et al. p C-53)--entertainment at every seat‚ pre-assigned seating and reliable performance. JetBlue. . As of Dec 31 2008‚ serves 52 destinations in 19 states‚ Puerto Rico‚ Mexico‚ and five countries
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Competitive Profile Matrix (CPM) Author: admin Wednesday‚ 24 Sep 2014 Step 4. Competitive Profile Matrix (CPM) In order to construct a competitive profile matrix‚ it is necessary to determine critical success factors in airline industry. These are: strong management‚ organization of routes‚ availability of non-stop flights‚ qualified workforce‚ in-flight services and service promotions‚ price competitiveness‚ effective financial management‚ cost management. Main competitors of Emirates Airline can
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1. Introduction In this report‚ i’m selected AirAsia Berhad. The objectives and scope of this report was included conduct an analysis of industry environment and organisation capability. Besides that‚ there were also included sources of competitive advantage and the ways were used to sustain these competitive advantages. 2. Brief description of the Company Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route
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