BMW: THE 7-SERIES PROJECT mary lou Brief History of Bayerische Motoren Werke: BMW‚ a German company is a producer of automobiles and motorcycles. Designed as an aircraft manufacturer and originally founded in 1913 by Karl Fredrich Rapp‚ the company was commissioned to build the V-12 engine for Austria-Hungary. In need of extra financing‚ Rapp reconstructed the company as the Bayerische Motoren Werke. In 1917‚ Rapp left the company and it was taken over by Austrian Franz Josef Popp who
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10/12/2012 L.A. F block BMW When BMW introduced the first generation of the BMW 3 Series onto the market 30 years ago‚ they had just reached a new record number of employees‚ at 29‚000. Today‚ in contrast‚ the BMW Group employs almost 106‚000 employees worldwide. Total sales for BMW for 1975‚ including all model series together‚ was slightly more than 226‚000 automobiles. Last year‚ they sold more vehicles of the BMW 5 Series alone. In 2004‚ they sold almost twice as many BMW 3 Series cars - 450‚000
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on “what makes a BMW a BMW”. In fact‚ there was no product launch to advertise and BMW was able to use this time to shift its strategy from ‘push’ to ‘pull’. The goal of this advertisement was to “produce the most exciting‚ fun thing people had ever seen come out of their computer”. In terms of numbers‚ this campaign was used to maintain growth and sales‚ which had been growing excessively since 1992: from 60 000 units sold to 180 000 units (exhibit 1). In terms of target‚ BMW wanted to attract
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For over three decades‚ BMW built its brand to be synonymous with performance and the driving experience. The brand character and tone (serious‚ focused‚ and engaged) remained unwavering for the most part‚ while drivers enjoyed innovative‚ high-performance-yet-accessible vehicles that connect them with the road‚ rather than isolating them from it. | | | | | BMW created a highly coveted brand franchise by successfully cultivating an extremely loyal following of luxury-performance automobile
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What are the causes and consequences of BMW’s quality problems with newly launched products? What should be done to improve “launch quality”? BMW made extensive use of computer-aided design and computer simulation before testing by actually sitting in and driving a fully functional vehicle. Prototyping can improve the quality of requirements and specifications provided to developers. Because changes cost exponentially more to implement as they are detected later in development‚ the early determination
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1. Is Business Bluffing Ethical? By Albert Z. Carr 2. What is Carr’s central claim? “Business…is a game that demands both special strategy and an understanding of its special ethics.” (p. 60) One of these strategies involves calculated lying in the form of bluffing. These special ethics are different from “church ethics” such as honesty‚ integrity‚ and decency. This appears to be a wide-sweeping claim. Bluffing is widely practiced in business‚ and bluffing = “calculated lying.” This means that
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study at is BMW Group Gothenburg‚ subsidiary to BMW AG Germany. Method: This is a qualitative study‚ and in order to investigate the attitudes of the employees we have performed interviews with employees of different levels and departments at BMW Gothenburg. As a complement to the data collected during the interviews we have made observations outside and inside the facility in Gothenburg in order to broaden the impression of the culture. Analysis: Our study shows that the employees at BMW in Gothenburg
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executive-in-residence at the Markkula Center for Applied Ethics‚ noted in his introduction‚ “Tim and I are the same age‚ with similar backgrounds and education. Perhaps the only difference is that I went to work for a company where it was easy to be ethical and Tim went to work for Rite Aid. I’d like to think that I would have acted differently or escaped some of the traps Tim will talk about—I would like to think that‚ but I’m far from sure that would be true.” Noonan outlined his purpose by saying
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Competition BMW faced competitive rivalry in the United Kingdom most especially from Mercedes who are their biggest rivals. Mercedes have the second largest market share of cars in the United Kingdom‚ hence making them a strong competitor against BMW who are the first in market share in the United Kingdom. Besides that‚ there are introduction of new entrants into the car manufacturing industry in the United Kingdom. The new competitor that enters into the market was taken over some of the market
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people who follow Zoroastrianism call their god Ahura Mazda‚ the creator of all that is good and who alone is worthy of worship. Zoroaster taught that man must enlist in cosmic struggle because of his capacity of free choice. Zoroastrianism is a very ethical religion in which the choice of good over evil is very important. Humans are free to choose between right and wrong‚ truth and life‚ and light and dark‚ and that their choices will affect their eternity destiny. Those who do more good than evil go
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