The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced. The next step was to formulate a business plan that outlined the SUBWAY® brand’s goals. In an effort to reach those goals‚ SUBWAY® outlets began franchising‚ giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. UK and Ireland History * The first SUBWAY® store is opened in the Republic of Ireland in 1994
Premium Subway United Kingdom Northern Ireland
The Subway Franchise The Subway story started in 1965 in Bridgeport‚ Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard barbecue in a conversation with a family friend‚ nuclear physicist Dr. Peter Buck. With a $1000 loan from Buck‚ DeLuca opened Pete’s Super Submarine on August 28‚ 1965
Premium Subway Franchise Rental agreement
Table of Contents LETTER OF ACKNOWLEDGEMENT 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors
Premium Fast food Fast food restaurant
Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY’s® annual sales exceeded $6.3 billion dollars‚ while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7‚825 units worldwide with 7‚750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers
Premium Fast food Fast food restaurant Hamburger
activities‚ and the franchising characteristics of Subway Bulgaria Ltd Entering the business The experience‚ which Subway has on various markets around the world‚ proved that the master-franchise methodology is not beneficial for the brand. Master franchise means that when one person or company receives the rights for a franchise‚ he can operate on the territory of the whole country – to organize all training and marketing activities. On the contrary – Subway is using the development-agent method. The
Premium European Union Gross domestic product Inflation
The moment I finished watching Food Inc. I was furious. How could the government sanction the patents that the Monsanto Corporation owned? Why should Monsanto be able to take advantage of the poor farmers who are just trying to make a living while Monsanto is making billions of dollars? All of these questions were swirling around my high school mind trying to understand the reasoning behind patents on seeds. Using Kant‚ I initially thought that the greater good was being harmed. Monsanto was being
Premium Genetically modified organism Genetically modified food Genetic engineering
Economic 1. as The Economic Times let us know last year‚ Subway was looking to open 1000 unit franchises in India by 2015 [ET‚ May 1‚ 2012. Web.]. If the managements are looking for an expansion‚ there is certainly room for developing your business! SUBWAY® Eat Fresh Live Green The SUBWAY® brand is committed to making SUBWAY® restaurants and operations as environmentally and socially responsible as possible. The brand strives to conduct business in a way that creates profit for franchisees
Premium Unemployment Recession Economics
Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al.‚ 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations‚ efficient equipment and launched “Eat Fresh‚ Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka‚ 2017.-a).Subway launched
Premium Sri Lanka Fast food Hamburger
Subway CRM Project 1.0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management‚ CRM project including ICDC model‚ identify the touch points ‚ Servqual level analysis‚ Gap Theory analysis‚ suggestions and recommendations. The CRM strategy properly executed‚ it will help Subway to better understand the customer and manage customers‚ improve the ability of its competition ability and development of the
Free Fast food Subway Fast Food Nation
statistic study of human populations and the socio economic characteristics of a population that is expressed statistically. From the demographic analysis we jump to the marketing point‚ the Subway food chain and whether this franchise or organization will be able to market here or not. This healthy fast food chain opened its first store in Bridgeport‚ Connecticut in August 1965 and the founder was Fred DeLuca. By 1974‚ he owned and operated sixteen submarine sandwich shops throughout Connecticut
Free New York City