Appendix 1 - Company Background: Estée Lauder Companies Ltd Global Corporate Profile Statement: “We are a growth company. Our mission is to keep expanding by taking our brands into new geographies and the best retail opportunities‚ creating must-have products. The consumer is always at the centre of our thinking” (Fabrizio Freda‚ President and CEO‚ Estee Lauder Companies Limited) Estée Lauder Companies is a leading manufacturer of prestige skincare‚ makeup‚ fragrance and hair care products
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If you’re a beauty addict‚ or if you’re quite familiar with makeup‚ then you’re perhaps familiar with the makeup brand Estee lauder‚ or have been recommended by someone to test it out. If you can not relate with none of the above‚ you will be informed. Estee Lauder is prominently well known to be one of best selling brand on the market for many years‚ significantly for their double wear foundation. For various reasons‚ mostly importantly the foundation stays true to its claims that it is‚ long wearing
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Vision Statement: 4 Mission Statement: 4 External Audit 5 Opportunities & Threats 5 Competitive Profile Matrix (CPM) 6 External Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths & Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture‚ marketing‚ and sale of skin care‚ makeup‚ fragrance‚ and hair care
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strength of Estee Lauder. This report will cover Estee Lauder’s Profitability‚ Liquidity‚ Leverage and Activity Ratios‚ which will be 19 key ratios. Secondly‚ these ratios will be interpreted to evaluate the current performance of the company with its historic figures of prior three years. Lastly‚ all these ratios will be compared with Cosmetics and Beauty Industry average and its competitor L’Oreal in 2012. Table # 1 Summary of Key Financial Ratios of Estee Lauder Estee Lauder Financial Ratios
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5 BCG matrix Brands under Gucci group The Gucci Groupe in now a muiti- brand conglomerate ‚with a collection of high fashion brands ‚like : Gucci Yves Saint Laurent Alexander McQueen Stella McCartney Sergio Rossi Balenciaga Bottega Veneta Today ‚ it is one of the world’s leading luxury brands‚in fact the name Gucci conjures a vibe of exclusivity and prestige‚an Italian brand of quality. BCG Matrix of Gucci Group [pic] [pic] As the Creative director
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damaging issue for Estee Lauder Inc. as it has a number of patented products (Anon‚ 2009). China has a complicated system for registration of cosmetics product. It is involving two different government bodies. There are many different requirements between imported and domestically produced cosmetics. Furthermore‚ the overall approach and regulations are not aligned with any other main regulatory models. The burdensome approach and regulations are increasing the cost of Estee Lauder Inc. and it takes
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Estee Lauder 2011 Case Study 1. Case Abstract This case study is about the cosmetics industry. The Estee Lauder Companies Inc. (Estee Lauder or "the company") is a globally recognized manufacturer and marketer of makeup‚ skin care‚ fragrances and hair care products. The company operates in the Americas‚ Europe‚ the Middle East and Africa‚ and Asia Pacific. It is headquartered in New York City‚ New York and employed about 32‚300 people as of June 30‚ 2011. The company recorded revenues of $8‚810
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Its founder‚ Mrs. Lauder‚ decided to offer her potential customers completely free samples of products‚ so that before buying they could independently verify the effectiveness of different treatments. The result of such a marketing method was stunning. And this is understandable - similar ideas were never before implemented (at least‚ it was not documented). As a result‚ the Estee Lauder brand has been immortalized in the history of world
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Jung Min Kim Estee Lauder in China Estee Lauder is a world leading American manufacturer‚ known for their skincare‚ makeup‚ fragrance‚ and hair care products. Estée Lauder and Joseph Lauder founded the company in 1946 at the heart of New York City. Estée Lauder Companies’ top brands include Aveda‚ Bobbi Brown‚ Clinique‚ Coach‚ Donna Karen‚ Estée Lauder‚ Jo Malone London‚ LAB series‚ La Mer‚ MAC‚ Michael Kors‚ Ojon Origins‚ Osiao‚ Smashbox Cosmetics‚ Tommy Hilfiger‚ Tom Ford‚ Tory Burch‚ and Ermenegildo
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The Star‚ the Dog‚ the Cow and the Question Mark A Perspective titled "The Product Portfolio" introduces the growth-share matrix. This framework categorizes products within a company’s portfolio as stars‚ cash cows‚ dogs‚ or question marks according to growth rate‚ market share‚ and positive or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. Question Marks Question marks are products that grow rapidly and as a result consume large amounts
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