5 BCG matrix
Brands under Gucci group
The Gucci Groupe in now a muiti- brand conglomerate ,with a collection of high fashion brands ,like :
Yves Saint Laurent
Today , it is one of the world’s leading luxury brands,in fact the name Gucci conjures a vibe of exclusivity and prestige,an Italian brand of quality.
BCG Matrix of Gucci Group
As the Creative director for both brands at Gucci and YSL, Tom Ford has the challenge to create a distinctive Image for both brands. The first fashion shows for YSL by Tom Ford were reported to be a cheaper version of Gucci. This creates a huge problem, as the fashion shows contribute largely to create the image required to generate big sales in the high-margin accessories associated with that image, such as handbags, eyewear, watches, perfumes and cosmetics.Hence, akey challenge will be to keep the new YSL look distinct within the growing Gucci empire.
Ford is trying to address this,and has presented the following image differentiation to the prress which was perceived with confidence by Business Week : the YSL brand is starting to recapture its star allure.
We belice however that the problem shall not be resolves entirely as Gucci Group integrates more and more brands. Brand positioning shall be key,and keeping Chinese walls between them will reveal a challenge to the new conglomerate.Additionally,front-office synergies here are almost impossible as a blurring perception might result for clients.
Gucci change strategy to cater to the development of the Chinese market
In order to cope with the changing situation of the Chinese market, the Gucci Group said that will change the way of rapid expansion in recent years to implement. Mr. Francois-Henri Pinault, president of PPR, the parent company of the Gucci Group Gucci Group sales in the fourth...
Please join StudyMode to read the full document