everywhere‚ it’s online‚ billboards‚ magazines‚ and the most popular television. Different advertising are mostly targeting towards a certain gender‚ age‚ or interests. Covergirl advertising is mostly targeted at women‚ and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy‚ Breezy‚ Beautiful‚ Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising
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world today‚ advertisement is everywhere. I hardly ever go a day without being handed a printed flyer‚ hearing a commercial on the radio‚ seeing an ad pop-up on the computer or even skimming over an ad in the newspaper. Some advertisements offer free promotional stuff‚ many use sex appeal and quite a few have catchy jingles. In the Always ultra-thin ad‚ they capture people’s attention by using a phrase “ODOR PROTECTION ISNT JUST FOR UNDERARMS” which intentionally makes you think of deodorant. By examining
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product placement to allure consumers to buy them. They target the magazine there in customers to choose the way the way they are coming out at the customer. Both advertisements use the magazines they are placed in (Vibe & XXL) to see how they are going to attract different buyers to purchase their products. The “Smoke Liqueur” advertisement in the XXL magazine uses a seductive type of advertisement. XXL is a predominantly black read magazine so they use that to motivate how they show the imagery of their
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The Cover Girl ad. The Covergirl ad in 2014 includes the picture of Ellen DeGeneres with the CC cream of the Covergirl. The photo shot of her sitting down is from under chest to the top. Ellen put her arms over her knee. On her knees‚ there is a raccoon looking straight to the audience. By the angle of the photo shot‚ audience able to see Ellen’s skin which is quite flawless. She comes out with a friendly look and gorgeous smile. On the left top corner‚ “Covergirl +Olay” written in big bold black
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Lauren Keeter M. Willis English 1102 March 24‚ 2013 Covergirl is Trustworthy Easy. Breezy. Beautiful. Covergirl. What exactly is beauty? Beauty can be defined in many ways. Some may say beauty comes from within‚ while others say it is the physical features of a person that may be appealing. The Apple Dictionary states that beauty is a combination of qualities‚ such as shape‚ color‚ or form‚ which pleases the aesthetic senses‚ especially sight. In the eyes of most down to earth people‚ beauty
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these ads. The females are made to look sexually attractive. They are scantily dressed. They may also ware clothes but which are quite revealing. The males are made to look masculine and energetic. In these two photos‚ the emphasis is more “sexual”. The females are scantily dressed while the males look masculine. This is in order to advance their ideas. Searching on the web for these ads. The magazines
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Recreational Vehicle Magazine Ad The RV model I want to advertise is the most expensive‚ highline. Most people would think that expensive vehicles are not exactly what people need in the economy we’re having at the moment. However‚ I want to make a point that recreational vehicle is not a necessity‚ it is a luxury. Since it is a personal luxury‚ so why not make it luxurious. When I say luxurious‚ the vehicle has to represent the glamour of every little detail. We have to exceed the consumer’s
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Erin Smith S. Evers 10/7/10 Word Count: 801 Advertisement Analysis In this Cosmopolitan magazine ad for Tacori jewelry‚ there is a silver honey comb stick with rich‚ golden brown honey on the end of it. The honey looks like it is about to drip off of the stick‚ making the honey look very indulgent. On the handle of the honey stirrer are three engagement rings. The bottom one is a wedding band with diamonds around the whole band. The middle ring and the top ring are the same ring just with different
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Integrated Marketing Communications Plan for CoverGirl Cosmetics. CoverGirl is a brand of cosmetics for women of all ages. This brand is owned by Proctor and Gamble. CoverGirl products are promoted in various ways and all the promotional strategies has one unified message‚ “Easy Breezy Beautiful…CoverGirl”. When one hears this phrase‚ or even the words “easy‚ breezy‚ beautiful” said together‚ one automatically thinks of CoverGirl. This is only because CoverGirl has promoted its brand in a very effective
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The CoverGirl advertisement from March 2012 includes a picture of Queen Latifah in a grayish background with her green eyes shadow. As the viewer see‚ the photo shot shows just her face from the neck up‚ which helps viewers focus on mascara product. First impression‚ the viewers can see a beautiful big smile with shiny white teeth of Queen Latifah. Also she has brown eyes with long curly eyelashes and wears a lovely pair of small gold earrings in her ears. The word “CoverGirl” is
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