March 24, 2013
Covergirl is Trustworthy
Easy. Breezy. Beautiful. Covergirl. What exactly is beauty? Beauty can be defined in many ways. Some may say beauty comes from within, while others say it is the physical features of a person that may be appealing. The Apple Dictionary states that beauty is a combination of qualities, such as shape, color, or form, which pleases the aesthetic senses, especially sight. In the eyes of most down to earth people, beauty comes from within; it is not based on what a person may look like. Covergirl believes in beauty being a physical feature, and without their products someone is not pretty like their models. By appealing to the emotions and visual eye of the consumer, the Covergirl advertisement convinces them that if they use their products, they will too be as attractive as the celebrities. In this Covergirl advertisement they are explicitly promoting their new eye makeup line called Exact Eyelights. The background of the advertisement is blank white, which bringing all of the attention to Rhianna’s face because there are no distractions in it. In the foreground there is Rihanna, showing just her head and shoulders in the center of the page, it covers almost eighty percent of the page. Her head is sort of looking off into the right direction, and only the left ear is visible. She appears to be thinking or in deep thought. Rihanna has large beautiful brown eyes with green eye shadow and long, curly eye lashes. Her skin color is of a light brown, and her black hair is cut short, making it easier to focus on her flawless face. She is not smiling in the photograph, but her lips are very pretty shade of nude almost matching her skin tone, which also helps focus on her eyes. When looking closely, one can see where the photographer photo shopped a bit of green tint in her eyes also making the eye shadow she is wearing in the advertisement pop. The word “Covergirl” runs across the top of...
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