Public Relations Acknowledgements Group 6: Akanksha Ganju – 2 Naushita Jaising – 16 Avinash Sharma – 33 Shivangi Kanodia – 38 Shruti Rastogi – 39 Aakash Dhurka – 60 We would like to thank Prof Christine Dlima for giving us this opportunity to go out into the field and do this project that will help us greatly in the future. We are thankful for the help and Co-operation of a few people for their valuable time‚ immeasurable and substantial guidance and cooperation in the project work‚ especially
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Public Relation Definition Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders‚ government‚ consumers‚ employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching‚ engaging‚ communicating
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Public Relation Individual Assignment Title : Apple’s Labor Issues and PR Miseries Overall Introduction: Public relation can be defined as a practice of managing the flow of information between an individual or an organization and the public. Nowadays‚ public relation is becoming more and more important between people and company. This essay will identify the article “ Apple’s Labor Issues and PR Miseries” with 3 main questions: Question 1: What has caused public opinion to turn
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Public Relation Assignment Course:Public Relation PRO458 Group:BA3D Lecturer’s Name:Pn. RohaniMazlan Student’s Name:NurulShahsofeaBinti Muhammad Shah Dhina Student’s ID:2011173329 TABLE OF CONTENTS No. Topic Page 1.Introduction(Public Relation Theory) 1 1.1Theories of Relationship(System Theory) 2 1.2Theories of Relationship(Situational theory) 7 2. Summary
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Enron Case Study The case of Enron is a fascinating one. United States is a country where auditing and accounting principles are so strong. How can something take place on such high level in the United States? The Enron case demonstrates the need to reform the accounting and corporate governance practices in the United States. Moreover‚ the Enron case made government officials to pay close attention to deregulated energy market. Some of the aspects that struck me are discussed below. One of the
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Running head: Enron and Ethics Enron: An Ethics Case StudyEnron: An Introduction The previous decades have seen the birth and meteoric rise of several corporate giants such as Microsoft and Apple‚ both of which have all but become household names in this day and age. Neither achieved their level of success overnight‚ especially not since they have long been known to be in direct competition with each other. On the contrary‚ both of them have had their share of scandals and controversies
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Writer: Kevin Chavera Course: Public Relations (Daystar University) Paper: PUBLIC RELATIONS AS PRACTISED BY THE KENYA NATIONAL ASSEMBLY. TABLE OF CONTENTS. 1.Introduction. 2.PR as management function. 3.Kenya Parliament and its publics 4.Mission‚ goals & objectives with regard to PR activities. 5.Crisis management and media relations. 6.PR and organizational change. 7.Research and Evaluation: public attitudes and public opinion. 8. Conclusion. PUBLIC RELATIONS AS PRACTISED IN THE KENYA
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Public Relations Lecture Notes Public Relations as a Management Tool: Research and Evaluation The four–step process includes: 1) defining the problem or opportunity‚ 2) planning and programming‚ 3) taking action and communicating‚ and 4) evaluating the program. Research‚ Planning‚ Communication‚ and Evaluation are the four steps in the process. Research is the systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations
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Business Strategy Enron Case Study 09/08/12 Enron Case Study: From Company to Conspiracy 1. What is the History of Enron‚ and what current situation does it find itself in? Enron was created by a combination of companies. These companies were Houston Natural Gas and InterNorth. These companies were merged together in July 1985. CEO of Houston Natural Gas‚ Kenneth Lay became chairman and CEO of the combined company. This happened in February 1986. The company changed its name to Enron on April 10th
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CASE STUDY – UNIT 1 1. Andrew Fastow is a key person responsible for the downfall of Enron. When he became the CFO in 1998‚ he came up with the plan to make the company appear in great shape by using the mark-to-market accounting practice. The company would build an asset‚ such as a power plant‚ and immediately claim the projected profit on its books‚ even though it hadn’t made one dime from it. If the revenue from the power plant was less than the projected amount‚ instead of taking the loss‚ the
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