PRODUCT LAUNCHING FROM ACTIVE CONSULTANCY “SORA Musical Instrument Corporation” Group 4 The London School of Public Relations Jakarta 2012 ACKNOWLEGMENTS This big project is a synergistic product of many minds of our member. It began when in the beginning of assignment as we were discussing about what product we should conduct. We started it from the beginning‚ the whole things came up originally
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polling an audience to reach a consensus. It begins with a questionnaire designed to allow open-ended responses. • Pretest - pilot study - questionnaire are used to gauge the initial reasons and the validity of doing a particular investigation. It can be translated into another language to be sure that the intended meaning is conveyed by word choice. • Public - any group of people tied together by some common bond of interest or concern and who have consequences on an organization. - divided
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1. Adsteam Adonist@gmx.de‚ quigonjinn@hotmail.de was a very model of conglomerate(jujie). In the eyes of the outside‚ it was a successful company. But it’s not true. It’s far from other companies in its complex structure. Adsteam group comprised numerous less-than-majority-owned companies. It acquired major share-holdings in numerous companies throughout the 1980’s. The acquisition strategy resulted in an extremely complicated cross-shareholding-based structure. It was noting that the maximum amount
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1. The Enron debacle created what one public official reported was a “crisis of confidence” on the part of the public in the accounting profession. List the parties who you believe are most responsible for that crisis. Briefly justify each of your choices. a. Kenneth Lay‚ Jeffrey Skilling‚ and Andrew Fastow. A common theme of the allegations leveled at the three executives was that they had created a corporate culture that fostered‚ if not encouraged‚ “rule breaking”. b. Andersen
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1. The Enron debacle created what one public official reported was a “crisis of confidence” on the part of the public in the accounting profession. List the parties who you believe are most responsible for that crisis. Briefly justify each of your choices. a) With Enron‚ the responsibility and blame started with Enron’s executives‚ Kenneth Lay‚ Jeffrey Skilling‚ and Andrew Fastow. Their goal was to make Enron into the world’s greatest company. To make this goal a reality‚ they created a company
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Reaction Paper on Enron Case September 9‚ 2013 Summary: Enron’s origins date back to 1985 when it began life as an interstate pipeline company through the merger of Houston Natural Gas and Omaha-based InterNorth. Kenneth Lay‚ the former chief executive officer of Houston Natural Gas‚ became CEO‚ and the next year won the post of chairman. From the pipeline sector‚ Enron began moving into new fields. In 1999‚ the company launched its broadband services unit and Enron Online‚ the company’s website
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Enron Case The internal controls that were ignored when LJM1 was created were one‚ LJM’s books were kept separate from Enron’s. LJM1 ignored some of Enron’s entries in the books that were missing. Outsiders owned less than 3% of the Special Purpose Entities equities. There was an error made by Arthur Andersen to let LJM’s financial statement to remain unconsolidated. If the financial statements had been consolidated‚ some of the errors could have been found. They may have even had some time to correct
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AUD610 SUMMARY OF CASE “ENRON” Prepared for: DR NOOR MARINI Prepared by: AFNANIN BT ABD AZIZ 2012212966 NOR IDAYU BT ISA 2012485132 SITI NORFAZILAH BT HAMIRUDDIN 2012670652 NOOR PARIHA AMIN NUDIN 2012660688 NURFARAHANIM BT MOHD SABRI 2009449842 ACKNOWLEDGEMENT Without the assistance‚ cooperation and guidance of several parties‚ this assignment would not be achievable. We
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Enron Case ACC 304 1. What led to the collapse of Enron under Lay and Skilling? There were various reasons as to why Enron collapsed under Lay and Skilling. One reason Enron collapsed under Lay is because Lay simply did not practice what he preached. Lay did not live by his code of ethics and neither did his corporation. Not only that‚ but Lay and top management gave Andrew Fastow an exemption to the code of ethics to continue doing business. Another reason that Enron collapsed‚ under Skilling
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INTRODUCTION The product I am pitching for is called optic white and is manufactured by personal products‚ it is a tooth paste and ever since it was introduced to the public it hasn’t been making sales as it was expected as a PR practitioner I have been asked to re peach a proposal on how to make the product sell the peach includes the: 1. 1Backround 2. Problem definition 3. Research objectives 4. Research design 5. Sampling design BACKGROUND The name of this tooth
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