Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by
Premium Marketing
Marketing and Advertising in Relation to Social Media Social media in the last few years has exploded‚ catching the interest of businesses and people a like. Social media is clearly an effective way to communicate when millions of people are apart of it. But even as successful as social media sites like Facebook and LinkedIn are‚ marketing to such a diverse and wide audience can be challenging none the less. The ideas of identity and personalizing something that’s “yours”‚ are some tools that social
Premium Marketing Social media Facebook
Selling the Brand Inside Marketing to your employees is just as important as marketing to your customers. Internal marketing helps employees become educated on and connected to the products or services they are trying to sell. The lack of a connection between the employee and the brand can cause employees to undermine expectations set by advertising. On the other hand‚ when employees care about the brand‚ they tend to be more motivated to work harder with more loyalty. In “Selling the Brand Inside”
Premium Marketing
INVESTORS IN EXCELLENCE How it works The Investors in Excellence Standard is a framework for improvement and assessment. The Standard consists of five essential elements of excellence: • What matters most • Leading • Resourcing • Delivering • Achieving Within each of these elements there are a number of indicators containing questions that form the basis of the framework. Mapping your organisation against the Standard will highlight your strengths and also identify further opportunities
Premium Management
This paper critiques the slow pace and use of legal rigmaroles in frustrating enforcement investors’ protection laws in Nigeria‚ compared with the American legal system‚ using AJAYI v SEC as reference. It concludes that (a) Nigerian courts should employ their power to sanction lawyers and litigants more proactively; (b) specialised courts’ powers‚ such as the Investment and Securities Tribunal (IST) must be enhanced to handle specific subject-matters in Nigeria; and (c) the rights of appeal to appellate
Premium Enron Enron scandal
advised to develop their stock markets. It was suggested that these investments would help the stock markets directly through widening investor base and indirectly by compelling local authorities to improve the trading systems. While the volatility associated with portfolio capital flows is well known‚ there is also a concern that foreign institutional investors might introduce distortions in the host country markets due to the pressure on them to secure capital gains. In this context‚ this paper
Premium Investment
Title The relation between the customer behavior and shopping centre promotion Author(s) RISHI The relation between the customer behaviour and shopping centre promotion Citation Issue Date 22/3/2012 URL Rights 2002 http://hdl.handle.net/10722/28778 The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. The Relation between the Customer Behaviour and Shopping Centre Promotion: A Case Study of Whampoa Garden
Premium Retailing Shopping mall Power centre
Incident 2 Healthy Employees are Happy Employees 1. Describe Teow’s personality and leadership style. How does it foster or hinder his effort to transform CCN into a healthy and productive organization? - Teow’s personality is Extroverted‚ conscientious‚ empathy and observant. Extroversion has found on Teow’s personality which is the most important trait of effective leader according to the Big Five Personality Framework. His vision on productive organization is from employees. He relate present
Premium Management Leadership Big Five personality traits
departments which was a positive step taken by her. Employees now had an option to get trained and to pursue different carrier options with in the company. This step taken by Siegel showed that the company cared and showed interest towards the development of its employee’s .Siegel created a database of employee skills to make it easier to promote people into other divisions. Creating a database also helped in keeping a track of all the employees and related skills‚ this helped in better training and
Premium Management Goal Human resource management
MARKETING IS ALL ABOUT CREATING VALUE. USING BOTH CRITICAL ANALYSIS AND PRACTICAL EXAMPLES‚ EXAMINE THE EXTENT TO WHICH CREATING VALUE TO CUSTOMERS AND TO THE FIRM ARE AN INTRINSIC PART OF MARKETING TODAY. Different people have defined marketing differently. On the face of it‚ it may be thought of as the process by which an organisation reaches out to the consumers with the products or services that it has to offer in order to make profits. If we dwell deeper‚ it ’s worth mentioning that marketing
Premium Marketing Virgin Media LVMH