Marketing and Advertising in Relation to Social Media
Marketing and Advertising in Relation to Social Media Social media in the last few years has exploded, catching the interest of businesses and people a like. Social media is clearly an effective way to communicate when millions of people are apart of it. But even as successful as social media sites like Facebook and LinkedIn are, marketing to such a diverse and wide audience can be challenging none the less. The ideas of identity and personalizing something that’s “yours”, are some tools that social media sites have capitalized on and used exhaustively in their marketing plans and advertising strategies. This investigative study hopes to continue to uncover the truth behind why social media sites are such an effective way to communicate between people and businesses, independently and collectively a like.
LinkedIn proudly stands at more than 259 million users and counting and brought in $1.5 billion in total revenue for 2013 mainly do to advertisements (Abramovich, 2013). In contrast Facebook has a little more than 1.11 billion users and brought in a total of about $6 billion in revenue in 2013 (Facebook, 2013). Why do these numbers matter? They matter because these companies aren’t just email providers like AOL or Yahoo! Mail. These companies are offering a service and doing it very well – as their total year in end revenues point out. You don’t become this successful without a great marketing plan and advertising strategy. It’s interesting though that however similar LinkedIn, Twitter, and Facebook are to each other in nature, all of them seem to have found their “nitch” in the market and for the most part seem to avoid direct competition. LinkedIn caters to primarily business to business (B2B) services while Facebook caters to primarily customer to customer (C2C) services for the “typical” person. And yet still, Twitter seems to cater to people with “celebrity” status.
If these sites - and others like them - were broken down and analyzed, you
LinkedIn proudly stands at more than 259 million users and counting and brought in $1.5 billion in total revenue for 2013 mainly do to advertisements (Abramovich, 2013). In contrast Facebook has a little more than 1.11 billion users and brought in a total of about $6 billion in revenue in 2013 (Facebook, 2013). Why do these numbers matter? They matter because these companies aren’t just email providers like AOL or Yahoo! Mail. These companies are offering a service and doing it very well – as their total year in end revenues point out. You don’t become this successful without a great marketing plan and advertising strategy. It’s interesting though that however similar LinkedIn, Twitter, and Facebook are to each other in nature, all of them seem to have found their “nitch” in the market and for the most part seem to avoid direct competition. LinkedIn caters to primarily business to business (B2B) services while Facebook caters to primarily customer to customer (C2C) services for the “typical” person. And yet still, Twitter seems to cater to people with “celebrity” status.
If these sites - and others like them - were broken down and analyzed, you
Cited: Abramovich, G. (2013, November 06). 15 Mind-Blowing Stats About LinkedIn. Retrieved March 04, 2014, from CMO.com: http://www.cmo.com/content/cmo-com/home/articles/2013/11/4/15_Stats_LinkedIn.html Facebook. (2013). Facebook Statistics. Retrieved March 05, 2014, from Statistic Brain: http://www.statisticbrain.com/facebook-statistics/ Guest. (2011, August 17). 64 Awesome Facebook Marketing Techniques. Retrieved March 05, 2013, from All Facebook: http://allfacebook.com/64-awesome-facebook-marketing-techniques_b55273 King, R. (2013, October 29). LindedIn Shares Tumble Following Soft Q4 Outlook Despite Q3 Revenue Uptick. Retrieved March 05, 2014, from ZD Net: http://www.zdnet.com/linkedin-shares-tumble-following-soft-q4-outlook-despite-q3-revenue-uptick-7000022534/ Stafford, M. (2013). Insights into 7 Facebook Marketing Techniques Used by Celebrity Elite. Retrieved March 05, 2014, from Jeff Bullus : http://www.jeffbullas.com/2013/08/01/7-facebook-marketing-techniques-used-by-the-celebrity-elite/