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The Relation Between the Customer Behavior and Shopping Centre Promotion

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The Relation Between the Customer Behavior and Shopping Centre Promotion
Title The relation between the customer behavior and shopping centre promotion

Author(s) RISHI

The relation between the customer behaviour and shopping centre promotion

Citation

Issue Date 22/3/2012

URL

Rights

2002

http://hdl.handle.net/10722/28778

The author retains all proprietary rights, (such as patent rights) and the right to use in future works.

The Relation between the Customer Behaviour and Shopping Centre Promotion:

A Case Study of Whampoa Garden

TSE Chun Wai

DISSERTATION

Submitted in partial fulfillment of the requirements

for the degree of Master of Housing Management

The University of Hong Kong

December 2002

DECLARATION

i

declare

that

this

dissertation,

entitled

The

relationship between the customer behaviours and shopping centre promotion: A case study of Whampoa

Garden, represents my own work, except where due acknowledgement is made, and that it has not been previously included in a thesis, dissertation or report submitted to this University or other institution for a degree, diploma or other qualification.

un Wai

Acknowledgement

This paper intends to show the relationship between the customer behaviors and shopping centre promotion, to understand the problem of the shopping

centre by studying the customer behaviors and examining the shopping promotion strategies.

Firstly the author sincerely thanks Mr. Bonny Chiu who has worked ¡n
Whampoa Garden ¡n the property management department, for his assistance
¡n providing information about the details of Whampoa Garden and promotion strategies. Secondly, thanks must be expressed to Ms. Candy Lam and Ms. Jessica
Wong; classmates of Master of Housing Management have given valuable information regarding the shopping centre under their management.

Thirdly, the author must also thank Ms. June Yau and Mona So for helping with word processing and production of the final typescript and
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