Reiss Coley-Laing & Gigel Maceasa Table of content Emirates Airlines Network Map 3 Emirates Airlines Fleet 5 Media Publications 8 Emirates is the world’s top airline brand 8 Emirates Airlines Branding Strategies 9 The Emirates Way 13 Emirates Brand Positioning 14 Living the brand 16 Sponsorships 16 Emirates introduces new brand positioning 18 Media Publications Emirates is world’s top airline brand Dubai airline’s brand
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Conclusion 8 6.0 References 9 Group Task Report 11 1.0 Introduction Emirates Airlines is one of the most excellent airline companies and the headquarters are located in Dubai. At the beginning of the foundation‚ Emirates Airlines just lease a Boeing 737 and an airbus A300B4 with the development of the policy. The company expansion constantly and benefit a lot after three years. In 2003‚ the Paris Airshow‚ Emirates Airlines announce that they have bought 71 new passenger planes and the total
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The Emirates Story Provide the background of the organisation max 2 pages Emirates Airlines is an international airline carrier that began its business in late 1985. On 25th October 1985‚ Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now‚ the airline’s goal was quality‚ not quantity‚ and in the years since taking those first small steps onto the regional travel scene‚ Emirates has evolved into a globally influential travel and
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Abstract A subsidiary of The Emirates Group‚ Emirates Airlines is one of the largest airlines in the world. Emirates Airlines was conceived due to the flying needs that arose in mid 1980s after Gulf Air reduced the services it provided to Dubai. Today‚ the company is one of the largest airline services providers in the world. Having started with a fleet of two aircrafts on wet-lease from Pakistan International Airlines (En.wikipedia.org‚ 2017)‚ Emirates has come a long way over the past 30 years
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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The Emirates Group Operating statistics - Emirates 2005-06 2004-05 2003-04 2002-03 2001-02 Consolidated financial statements Total revenue (AED’000) Total expenditure (AED’000) Operating profit (AED’000) Net profit (AED’000) 23‚066‚710 20‚505‚384 2‚652‚291 2‚474‚999 18‚130‚998 15‚628‚282 2‚618‚789 2‚407‚385 13‚286‚331 11‚602‚094 1‚748‚756 1‚573‚511 9‚709‚749 8‚749‚606 1‚000‚511 906‚747 7‚274‚658 6‚783‚795 625‚794 468‚231 Airline operating statistics Performance indicators Yield (Fils per
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describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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EMIRATES airline vs air Arabia airline Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and synchronize business processes—principally sales activities‚ but also those for marketing‚ customer service‚ and technical support. The overall goals are to find‚ attract‚ and win new clients‚ nurture and retain those the company already has‚ entice
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Introduction: The Emirates Group is a highly profitable business with a turnover of approximately US$ 12 billion and over 40‚000 employees. The Group comprises of Dnata‚ the successful Airport Ground Services and Travel Industry division‚ and Emirates‚ the Group’s rapidly expanding and award winning international airline. Emirates global network now sees it flying to over 100 destinations across 6 continents‚ operating a modern fleet of over 130 wide-bodied aircraft. Today the Airline has orders
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The Lua Architecture Advanced Topics in Software Engineering Mark Stroetzel Glasberg Jim Bresler Yongmin ’Kevin ’ Cho Introduction Lua is a powerful light-weight programming language designed to extend applications. Lua started as a small language with modest goals. The language has grown incrementally. As a result‚ Lua has been re-architected and rewritten several times in the past ten years. The original functional requirements and motivation of the architecture were documented in the
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