The Strategic Diagnosis Third‚ Revised and Enhanced Version THE STRATEGIC DIAGNOSIS: EMIRATES AIRLINES Nowadays‚ we cannot imagine the world without the airline industry‚ because of its fast services and huge benefits‚ which offers for many other industries and societies. Also‚ its role is critical in term of creating the new global economy. According to the U.S. department of transport‚ this industry is divided into four categories: 1. International: Airlines which provide services
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Strategies applied by Emirates airlines This report talks about Emirates Airlines. The first part of the report concentrates on the sales and profit trends‚ the market share and provides in depth knowledge about company’s market environment and its competition . It then explains the various marketing strategies and the company’s marketing mix. Finally this report talks about the company’s current position with the help of various matrixes. Introduction The journey of Emirates started in March
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EMIRATES AIRWAYS Introduction: The company selected for the project is Emirates Airways. Emirates airlines is based at Dubai International Airport‚ UAE. It is largest airlines operation in Middle East with over 2500 flights per week. It also operates 4 of the 10 longest nonstop flights in the world. Emirates airlines is subsidiary of Emirates group which has over 50‚000 employees. It is wholly owned by government of Dubai under Investment Corporation of Dubai. Airline is ranked among top ten
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Emirates is a company in the field of aviation‚ the first flight routes emirates was on October 25‚ 1985 from Dubai with aircraft leased Boeing 737 and Airbus 300 B4. This company has a goal of quality not quantity. Emirates airline has now become very influential company in the world and is a well-known airline (Emirates‚ 2013). Emirates is a company that owned by the Dubai government. Emirates now have become company on an international scale‚ a lot of investment and sponsor conducted and supported
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Background to Emirates Airline: Emirates Airline is a commercial aviation operator. Funded entirely by the Government of Dubai it was established in 1985. For a relatively young enterprise it has achieved great success and become a major competitor within the air transport industry. Today Emirates is one of the most successful global airline services‚ with its annual growth having never fallen below 20% per annum (Emirates‚ 2010). Focusing its efforts at providing long haul flight travel
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Table of Contents Introduction Local Responsiveness Pressure for Local Responsiveness Emirates Airlines’ Subsidiaries Global Integration Emirates Airlines Global Business Goals and Objectives Global Operational Integration A driving force in globalisation is Technology The Virtual Office – The Internet In-Flight mobile & Internet Access Network Infrastructure Pressure for Global Integration Enrolment of Global Workforce Determining the balance of Global Integration vs. Local
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STRATEGIC CHOICE AND STRATEGIC DECISION MAKING Andy Adcroft STRUCTURE • Why do things happen? • Generic Strategies • Criticisms of generic strategies WHY DO THINGS HAPPEN? Norms and what has happened before Environment Analysis Roles and wider functions Creation of options Organisational Analysis What we want to achieve Emotions‚ power desires‚ goals Age and frequency of behaviours What I want from this job Habits‚ rituals and routines Social factors Decisions are taken and implemented
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. INTRODUCTION Corporate strategic decisions are usually based on the methods through which an organization could leverage its existing competitive advantage in promoting value and ensuring growth (Lynch‚ 2009)‚ while sustainable competitive advantage depends largely on how well a company performs these actions (Porter‚ 2008). The need for companies to grow and expand has been known to drive product and marketing innovation‚ which in turn prompts them into adopting different organisational strategies
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Introduction: Emirates Group is a group of companies of which they are concentrating on delivering the best line of services based mainly on aviation‚ travel‚ and tourism. The group has been operating for a long time in the airline industry of which we will be concentrating on. As of the group is employing more than 62‚000 employees in the region‚ one of its most important areas to look at is its line of communication with its stakeholders. Communication has been a big issue within big organization
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INTRODUCTION .................................................................................................................. 1 THE HAYES AND WHEELWRIGHT MODEL................................................................... 3 ANALYSIS OF EMIRATES AIRLINES USING HAYES AND WHEELWRIGHT MODEL. ................................................................................................................................. 5 Relationship with internal and external customers ........................
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