Strategy Formation Essential Reading for this Section Chapter 3: Core Text‚ specifically readings: • Managing the Strategy Process - Balaji Chakravarthy & Peter Lorange (p130) • Logical Incrementalism - James Quinn (p134) • Conceptual Models and Decision Making - G. Allison (p141) • From Scenario Thinking to Strategic Action – I.Wilson (p153) Strategy Formation: The Paradox of Deliberate and Emergent Henry Mintzberg suggests that there are four types of strategy‚ as follows:
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STRATEGIC AUDIT WORKSHEET FOR APPLE INC. Prepared by: MGMT 4480 FALL 2009 I. CURRENT SITUATION A. Current Performance: Apple announced financial results for its fiscal 2009 fourth quarter ended September 26‚ 2009. The Company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion. These results compare to revenue of $7.9 billion and net quarterly profit of $1.14 billion‚ in the year-ago quarter. Gross margin was 36.6 percent‚ up from 34.7 percent in the year-ago
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Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
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Emergent corporate strategy CORPORATE STRATEGY is the direction an organization takes with the objective of achieving business success in the long term. Recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment. The development of a corporate strategy involves establishing the purpose and scope of the organization’s activities and the nature of the business it is in‚ taking the environment in which it operates‚ its position in the marketplace
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were Respect for Individual‚ Service to customers and Strive for excellence. Wal-Mart strategy was a deliberate strategy from the very first day Wal-Mart was started. .Wal-Mart mission of low prices and excellent customer service is the backbone behind each and very strategy implemented by Wal-Mart. Every step that Wal-Mart took to attain the lowest possible prices resulted in some of the greatest deliberate strategies that Wal-Mart implemented like cutting edge technology‚ a corporate frugal culture
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APPLE BUSINESS STRATEGY Business Strategy Objective: To develop a market demand for Apple products in developing countries to insure the longevity of the Apple brand. Overview Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing. In the market of computers today‚ Mac and PC are more similar
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taskforce to create a new audio format (i.e. Compact Discs) and thereon in 1984‚ the second wave of PAP’s were born with SONY introducing the “DISCMAN”‚ a portable CD player. Further‚ in the 1990’s with computers becoming truly “personal” and with the wide spread adoption of the internet‚ music and its consumption too became revolutionized. The revolution was primarily on account of the introduction of a sharable digital audio format called MP 3. To keep pace with this revolutionary change
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Market dominance strategies Market dominance strategies are marketing strategies which classify businesses by reference to their market share or dominance of an industry. What is market dominance? Market dominance is a measure of the strength of a brand‚ product‚ service‚ or firm‚ relative to competitive offerings. There is often a geographic element to the competitive landscape. In defining market dominance‚ you must see to what extent a product‚ brand‚ or firm controls a product category
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11 Ansoff’s 12-16 Reference List 17-18 Bowman’s Strategy Clock 19-22 Reference List 23-24 BCG (Boston Consulting Group)
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| Brief description of PC and Smartphone’s industry Smartphones | Company | Market share | Key success factors | Android | 68‚1% | * software * innovation * synchronization with google account | Apple | 16‚9% | * design * style * size * capacity * software * download facility * distribution | Blackberry | 4‚8% | * reliability * carrier friendly * design | Nokia | 4‚4% | * price efficiency * reliability * distribution * client’s service |
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