Apple Business Strategy - Essay

APPLE BUSINESS STRATEGY

Business Strategy
Objective: To develop a market demand for Apple products in developing countries to insure the longevity of the Apple brand.
Overview
Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing.
In the market of computers today, Mac and PC are more similar then anything in terms of hardware. The memory in a MacBook Pro is almost identical to a comparable PC laptop. So where is the line that draws users to PC or Mac? The obvious difference is the OS or Operating System. Most desktop PC’s run on Windows OS while Apple has its own Mac OS. Bearing this in mind we dug deeper into the subject.
Due to the fact that Apple already has a broad span of users in all parts of the world, we wanted to find out why it is that consumers here in the U.S. choose PC over Apple. We asked ourselves why do we choose PC? The consensus was two things; price and custom.
We wanted to draw a higher demand for Mac computers without sacrificing profit.(IE price) What we are left with is custom. We concluded that the consumers are accustomed to their respective OS. Most corporations, schools, and government facilities here in the U.S. use PC’s and people are simply drawn to PC because they are used to the interface. Bearing this in mind Apple is still able to draw in record profits in laptop sales. We view this analysis as an opportunity rather than a limitation to the Apple Corporation. We approached this parody with one question in mind; how can we predispose people to use MAC OS?
CHINA
Some of the reasons of why to do business with China include: Improved international relations, government reforms, an expanding economy and increased foreign investment. It is necessary that those doing business in China learn about areas such business... [continues]

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