Chris Prangel‚ a recent MBA graduate‚ has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company. This is a family-owned business that he’s going to take a hand on in 5 years. Mountain Man brews just one beer which is Mountain Man Lager‚ also known as "West Virginia ’s beer" and popular among blue-collar workers. Mountain Man Lager is a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average
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Mountain Man Brewing Company was an independent‚ family owned brewery which produced the Mountain Man Lager‚ a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”‚ “America’s championship lager”‚ “Best known regional beer” and the “West Virginia beer”
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Answers 1 There are several factors that have enabled Mountain Man Brewing Company (MMBC) to create a strong brand and set itself at par with its competitors. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Mountain Man brewery carries a legacy in a mature business. Recent survey in West Virginia with a 67% response rate rated Mountain Man Lager as the “Best Known Regional Beer” 70% consumed at home Mountain Lager won “Best Beer in West Virginia” for the 8th straight
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Running head: GOODMAN FIELDER ANALYSIS Goodman Fielder Analysis Name University Course Tutor Date Abstract The competition in the business environment continues to be more intense and many organizational leaders make strategic decisions concerning the company performance and its competitive position. Some alter their strategies to match the current changes in the business environment. Some also adopt the modern performance measures to keep track of the organizational performance
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| |MKT4415B | |Mountain Man Brewing Company: Bringing the Brand to Light | |
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“Young Goodman Brown” is the story of a religious Puritan man from Salem Village who is blinded by the sin of pride and loses faith and fails to see the world as it really is. Brown takes a journey into the woods at night where his guide‚ the devil‚ invites him to follow him and take part in a ritual. Reluctant at first‚ he nevertheless continues his journey‚ which results in his loss of faith in God and his fellow man. Goodman Brown is a firm believer in God and his teachings‚ along with his
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------------------------------------------------- INTRODUCTION The Goodman Company is a manufacturing company that specialises in producing small rubber automotive parts such as boots for floor-mounted automobiles and truck transmissions‚ boots for brakes and clutch and accelerator pedals. The president of the Goodman Company is Mr. Robert Goodman and directly under him is Mr. Joe Smith who is the production manager. The organisation consists of three shifts‚ each of which is headed by a different
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------------------------------------------------- Mr. Prangel as we all know Mountain Man Beer Company has been in the market over eight decades; manufacturing a beer known for its authenticity‚ quality and toughness. In all these years we have seen many regional breweries vanished by fatal decisions. Mountain Man Beer Company is still standing strong in the market‚ yet it has come the time to make a crucial decision regarding the future of our company. Before I present my recommendation I would like you to know that
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Mountain Man Brewing Company Ashley Huckaby Mountain Man Brewing Company exemplifies history. Founded in 1925 by Guntar Prangel‚ a coal miner with a home brewery‚ and marketed largely to other coal miners‚ Mountain Man lager emphasizes quality ingredients‚ a bitter flavor and dark coloring. Today‚ Mountain Man Brewing is still a single-product company. Mountain Man distributes its lager in several states outside West Virginia‚ is a local market leader‚ and generates over $50 million in revenue
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Running Head: MOUNTAIN MAN Mountain Man Brewing Company Case The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product‚ Mountain Man Lager‚ to adding a Light version of the beer. This paper will evaluate the following: 1. The positioning statement of MMBC; including what has made MMBC successful and how MMBC distinguishes itself from competitors. I will argue that quality and authentic
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