Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present‚ several well-known brands in the domestic toothpaste manufacturers become increasingly competitive‚ such as Braun Oral-B‚ Colgate‚ Darlie and so on. Different toothpaste brand have their own different market strategy‚ for examples‚ there are products for different ages whereas some target the
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Telecom Regulatory Authority of India The Indian Telecom Services Performance Indicators April - June‚ 2012 New Delhi‚ India 11th October‚ 2012 Mahanagar Doorsanchar Bhawan‚ Jawahar Lal Nehru Marg‚ New Delhi-110002 Tel: +91-11- 23230752‚ Fax: +91-11- 23236650 Website: www.trai.gov.in Disclaimer The Information and Statistics contained in this report are derived from variety of sources‚ but are mainly reliant on data obtained from Service Providers. This report does not constitute
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| | | | |Threats | | | | |1. Increasing of competitive in fast food industry. |0.20 |4 |0.80 | |2. Government legislation. |0.05 |2 |0.10 | |3. Price increase in dramatically way
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"TURMERIC: HOMEMADE WHITENING TOOTHPASTE" CHAPTER I Abstract: We are only recently becoming more aware of all the benefits of turmeric to our bodies. In addition to health benefits‚ turmeric also seems to have beauty benefits. Not only is it great for the skin‚ it also seems to whiten teeth! It is very skeptical‚ but the root plant we once thought to be only dyes to textiles can somewhat really make the teeth whiter and brighter! It sounds a little counter-intuitive to apply a rich yellow substance
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such as toothpastes‚ laundry soaps and coffee or snack items. Toothpaste SM Hypermarket Novaliches Observations: Supermarket • Class B and C • Age range 15-60 year old • Males and females • Families‚ couples and individuals Observations: Buyers • Individual buyers tend to know what they want and pick the medium to large tubes • Families and couples discuss amongst themselves on what to buy • Females deliberate on their own and compare brands • Some chose sachets over tubes Toothpaste • Male
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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Indian DTH (Direct to Home) Industry – An Economic Analysis Managerial Economics Assignment Indian DTH (Direct to Home) Industry – An Economic Analysis Prepared by: Prashant Vashishtha ePGP-03-055 Submitted to: Dr. Kausik Gangopadhyay Indian Institute of Management‚ Kozhikode 16-Jan-2011 1 Indian DTH (Direct to Home) Industry – An Economic Analysis Contents Contents............................................................................................................
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P&G invokes Bollywood in toothpaste battle P&G using actor Madhuri Dixit-Nene to endorse Oral-B toothpaste that it launched in June Bloomberg First Published: Thu‚ Jul 04 2013. 10 58 AM IST P&G is betting Madhuri Dixit-Nene will help the company replicate the toothbrush market success in the toothpaste market as well. Updated: Fri‚ Jul 05 2013. 01 00 AM IST Mumbai: Procter and Gamble Co. (P&G) is betting on one of Bollywood’s most popular actors to help it break
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“Global Economic crisis: Impact on IT Industry in India.” Abstract: Globalization has ensured that none of the economies of the world stays insulated from the global economic crisis. But there was a general belief that the emerging economies could remain largely apart from the global economic meltdown and provide an alternative engine of growth to the world economy. The effect of the crisis on the Indian economy was not significant in the beginning. The argument soon proved unfounded as the global
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What Role has the Insurance industry In Economic development? The insurance industry has come a long way from ship owners‚ merchants and underwriters gathering in Edward Lloyd’s coffee house in London to discuss their marine voyages to new colonies of the British Empire. Over the years‚ Insurance has become essential in our everyday lives. Something we just can’t live without. Our Economics and Societies are growing phenomenal rates and have become more and more interconnected on the rest of the
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