• Easycar
    expected estimations most people would agree it’s a good problem to have. However, if you don’t have the technology in place to handle the growth this “good” problem can soon bite back. This case study examines the issues faced by the UK’s leading low-cost car rental company as they reacted to the...
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  • Easy Car
    Easycar.com: Strategic service system design. |Author: |Lawrence, John J.; Solis, Luis | |Article Type: |Case study | |Geographic Code: |4EUUK...
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  • Easycar.Com
    EasyCar.com Case Study Executive Summary EasyCar was founded in April 2000 by flamboyant Greek entrepreneur Stelios Haji-Ioannou, Stelios founded low cost air carrier easyJet.com in 1995, and by using aggressive management policies to maximize the return on assets...
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  • Easycar
    easyCar.com Case Study Case Overview EasyCar.com is a low priced European car rental business founded by Stelios Haji-Ioannou in London on April 20th,2000, also founder of the EasyGroup companies. Following the Success of EasyJet.com, Stelios found an opportunity to offer more to his customers...
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  • Komma Naveen Shares 4 U
    . CASE STUDY:- Stelios Haji-Ioannou  does not refer to esyGroup, his fast-growing collection of low-price companies as an internet business. To him, it’s more about economics. His firms include easyjet, a hot European airline, easycar rental, easyinternet café chains, easycinema...
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  • Easycar
    A Case Study Analysis on EASYCAR.COM Priya Saraswat, Anupama Nahar, Tulsi Karki MBA IV Semester Case overview  The case focuses on the history of easycar.com and car rental industry.  It also highlights the rapid expansion, apparent success and the future strategy of easycar.  It...
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  • nature and value of project management
    Using strategy to change your business model Business models rose to prominence in the dot-com boom. Their usefulness may not have ended with the dot-com bust. George S Yip believes that business models may shed important light on how we understand and practise strategy. Using strategy to...
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  • Mg303
    | | | | |Ch 9: 4, 9, 12, 20 | |7 |Multinational Market Regions and Market |Chapter 10 |Case Study 5: Easycar. P667...
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  • Easycar Case Analysis
    from certain groups who are not familiar with Internet using. IV. Decision and Implementation In order for easyCar to better achieve its goals and objectives, based on the case I would recommend the following: To offer two kinds of policies that address different consumer needs. Theses...
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  • Case Study
    BASHUDEV POUDYAL 10/12/2010 AMBERTON UNIVERSITY SUBMITTED TO DR. STALEY CASE ANALYSIS: EASYCAR.COM Contents 1. The Environment………………………………………………………………………………………….3 2. The Industry…………………………………………………………………………………………………3 3. Marketing Strategy...
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  • Easycar Questions
    as one hour’s notice of rental. The simple and cheap process could give the company advantage over the other renting corporations. 5. It has been argued that innovation is the single most important building block of competitive advantage. Does that appear to be the case for easyCar? Why or why not...
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  • Easy Car
    their ruling on the case. * Stelios, owner of EasyCar, pointed out that if thefirm went with the ruling the utilization rate of the business model will fall to 65% which is the operating efficiency of competitors. Another critical challenge the company had to undergo was when they came up with the...
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  • Easy Car
    offer great prices as well as a friendly and reliable service. easyCar try to keep things simple so that customer enjoys the best possible experience. easyCar also hope that customers booking car through them becomes part of a really fantastic trip or holiday. CASE SYNOPSIS This case describes...
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  • Easyjet Casestudy
    elements of marketing are analysed with the Easyjet case study, it gives a good example as how the 4P’s help an organization scale to new heights with increased sales and customer base. They are; Product:- In the respective case study as Easyjet is a airline industry, its main fleet consists of Airbus...
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  • Easycar
    Case 7: easyCar.com The Current Situation EasyCar.com is a car rental company based out of London. The company is a branch of a very successful European air carrier company, easyJet. EasyCar.com prides itself on not offering an experience but focuses its business model on cutting overhead costs...
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  • Marketing Mix Easyjet vs Klm
    is shown on the ticket and must be taken into account in all cases. Depending on the route flown, the quantity of baggage may be determined either according to weight (“weight concept”) or according to the combined criteria of weight, dimension and number of pieces. Discounts EasyJet The...
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  • Car Renatal Business
    key point to drive home is the extent that easyCar has gone to align its operations strategy and process design with its business strategy. Clearly the order winning criteria in this case is low price, (see Terry Hill's Manufacturing Strategy textbook for more on the concept of the order winning...
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  • Assignment 2: Case 3-3, Easycar.Com
    Assignment 2: Case 3-3, easyCar.com 1. In Western Europe, the rental car industry is made up of many companies competing against each other, but only a handful of companies are actually dominant. According to the text, in most countries, the companies that were dominant were national or regional...
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  • Sales Management
    E-Leader Singapore 2010 Case Studies in Marketing Management and Sales Management Donald K. Hsu Associate Professor Division of Business Administration Dominican College Orangeburg, New York, USA Abstract Business undergraduate and MBA students employed case studies from Harvard University...
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  • Leadership and Organizational Strategic Change
    -17 1.0 Introduction The purpose of this report is to evaluate influence of leadership on organisational strategic change utilising a case study approach. Discussion of Michael O’Leary and Stelios Haji-Ioannou, leaders from the competitive European airline industry, will provide evidence for...
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