• Easy Car
    service system design. |Author: |Lawrence, John J.; Solis, Luis | |Article Type: |Case study | |Geographic Code: |4EUUK ...
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  • Case Studies
     EASYCAR.COM EXECUTIVE SUMMARY Business Summary EasyCar is a low priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling], and had as its goals to reach sales of...
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  • Easycar
    CUSTOMER EXPERIENCE ABOUT EASYCAR Type: Travel, Tourism, Leisure Location: England Configuration: Call Reporting, Call Management, Call Routing Website: www.easycar.com easyCar took the view that its telecommunications needed reviewing and potentially replacing When business grows beyond expected...
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  • Easycar.Com
    EasyCar.com Case Study Executive Summary EasyCar was founded in April 2000 by flamboyant Greek entrepreneur Stelios Haji-Ioannou, Stelios founded low cost air carrier easyJet.com in 1995, and by using aggressive management policies to maximize the return on assets, EasyCar.com...
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  • Easycar
    easyCar.com Case Study Case Overview EasyCar.com is a low priced European car rental business founded by Stelios Haji-Ioannou in London on April 20th,2000, also founder of the EasyGroup companies. Following the Success of EasyJet.com, Stelios found an opportunity to offer more to his customers from...
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  • Komma Naveen Shares 4 U
    Q3208 Batch: 2012 CASE STUDY:- HOW CHEAP IS STELIOUS? BY K.NAVEEN KUMAR ...
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  • Easycar
    A Case Study Analysis on EASYCAR.COM Priya Saraswat, Anupama Nahar, Tulsi Karki MBA IV Semester Case overview  The case focuses on the history of easycar.com and car rental industry.  It also highlights the rapid expansion, apparent success and the future strategy of easycar.  It also...
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  • nature and value of project management
    Using strategy to change your business model Business models rose to prominence in the dot-com boom. Their usefulness may not have ended with the dot-com bust. George S Yip believes that business models may shed important light on how we understand and practise strategy. Using strategy to change...
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  • Mg303
    relate theories learnt in the course to real life practices by analyzing case studies. Students will be divided up into groups of four within their tutorial group. Each week, there will be presentations on a particular case study from the selected chapters (group presentation) followed by discussions...
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  • Easyjet Casestudy
    these elements of marketing are analysed with the Easyjet case study, it gives a good example as how the 4P’s help an organization scale to new heights with increased sales and customer base. They are; Product:- In the respective case study as Easyjet is a airline industry, its main fleet consists of...
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  • Easycar Questions
    characteristics of the car rental industry that made it attractive to Stelios? First, major competitors did now offer he low price that EasyCar could offer and benefit from. EasyCar planned to make most of their sales through their website instead of through intermediaries cutting on expenses. The industry also...
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  • Marketing Mix Easyjet vs Klm
    each passenger will pay an excess baggage charge of 12 Euro per kg. KLM Said quantity is shown on the ticket and must be taken into account in all cases. Depending on the route flown, the quantity of baggage may be determined either according to weight (“weight concept”) or according to the combined...
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  • Easy Car
    * The easy car used the strategy of one type of cars in particular location.  2. EasyCar obviously competes on the basis of low price.  What does it do in operations to support this strategy? * EasyCar managed to attract many customers because of its low pricing strategy and no frills policy...
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  • Easycar Case Analysis
    that easyCar must grant consumers 7-day cooling-off period from the time of reservation in order to cancel their reservation and receive a full refund. EasyCar’s policy of posting pictures of consumers whose cars were 15 days or more overdue which led to legal concerns, especially if easyCar posted...
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  • Case Study
    BASHUDEV POUDYAL 10/12/2010 AMBERTON UNIVERSITY SUBMITTED TO DR. STALEY CASE ANALYSIS: EASYCAR.COM Contents 1. The Environment………………………………………………………………………………………….3 2. The Industry…………………………………………………………………………………………………3 3. Marketing Strategy……………………………………………………………………………………..4 ...
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  • Easy Car
    EasyRentacar (later renamed to easyCar), easyCar is built around the same principles as all easy brands – the promise of outstanding value for money. EasyCar believed people come to them because they know easyCar offer great prices as well as a friendly and reliable service. easyCar try to keep things simple...
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  • Car Renatal Business
    importance to facilities, processes and procedures in service design in the car rental industry. This can be seen industry wide. Related Results 2. EasyCar obviously competes on the basis of low price. What does it do in operations to support this strategy? Once the student understands the characteristics...
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  • Easycar
    Case 7: easyCar.com The Current Situation EasyCar.com is a car rental company based out of London. The company is a branch of a very successful European air carrier company, easyJet. EasyCar.com prides itself on not offering an experience but focuses its business model on cutting overhead costs in...
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  • Assignment 2: Case 3-3, Easycar.Com
    Assignment 2: Case 3-3, easyCar.com 1. In Western Europe, the rental car industry is made up of many companies competing against each other, but only a handful of companies are actually dominant. According to the text, in most countries, the companies that were dominant were national or regional companies...
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  • Easycar Study
    GROWTH easyCar's EasyCar opened its first office in London, 20 April 2000, called EasyRentacar. In the same week, easyCar has opened offices in Glasgow and Barcelona. All three cities are popular destinations easyJet. Initially, vehicles were able to rent a very cheap for example for € 15 per day...
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