COMM 225, FALL 2011: CASE STUDY
DUE: Dec 6, 2011, 19.00 HR, SUBMIT ONLINE IN THE DROP BOX
TO BE DONE IN GROUPS OF MAXIMUM OF 3 STUDENTS (WITH SAME CONTENT EXPECTATIONS).
If you have been to one of the Walt Disney Theme Parks, it is inevitable that you have encountered the problem of waiting at the theme/attraction of your choice. Here is what a New York Times journalist has to say about this problem: Source: http://www.nytimes.com/2010/12/28/business/media/28disney.html
Disney Tackles Major Theme Park Problem: Lines
By BROOKS BARNES, Published: December 27, 2010, THE NEW YORK TIMES Deep in the bowels of Walt Disney World, inside an underground bunker called the Disney Operational Command Center, technicians know that you are standing in line and that you are most likely annoyed about it. Their clandestine mission: to get you to the fun faster. To handle over 30 million annual visitors — many of them during this busiest time of year for the megaresort — Disney World long ago turned the art of crowd control into a science. But the putative Happiest Place on Earth has decided it must figure out how to quicken the pace even more. A cultural shift toward impatience — fed by video games and smartphones — is demanding it, park managers say. To stay relevant to the entertain-me-right-this-second generation, Disney must evolve. And so it has spent the last year outfitting an underground, nerve center to address that most low-tech of problems, the wait. Located under Cinderella Castle, the new center uses video cameras, computer programs, digital park maps and other whiz-bang tools to spot gridlock before it forms and deploy countermeasures in real time. In one corner, employees watch flat-screen televisions that depict various attractions in green, yellow and red outlines, with the colors representing wait-time gradations. If Pirates of the Caribbean, the ride that sends people on a spirited voyage through the Spanish Main, suddenly blinks from green to yellow,...
Please join StudyMode to read the full document