CASE STURDY – easyCar.com 1. EXECUTIVE SUMMARY easycar was a member of the easyGroup family of companies. It was founded by the flamboyant Greek entrepreneur‚ Stelios Haji-Ioannou and was simply referred to as Stelios. The company opened its first location in London on April 20th‚ 2000 under the name easyRentacar. In the same week‚ it opened locations in Glasgow and Barcelona. Stelios’s intelligent move was to stay close to their other company‚ easyJet. They started out with a fleet of 5‚000 Expensive
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Political- Legal: The 7 days return policy‚ ruled by the Office of Fair Trading (OFT) which stated that easyCar must grant consumers 7-day cooling-off period from the time of reservation in order to cancel their reservation and receive a full refund. EasyCar’s policy of posting pictures of consumers whose cars were 15 days or more overdue which led to legal concerns‚ especially if easyCar posted a wrong picture. Other: Technological factor. The advancement in communication methods such as
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easyCar’s EasyCar opened its first office in London‚ 20 April 2000‚ called EasyRentacar. In the same week‚ easyCar has opened offices in Glasgow and Barcelona. All three cities are popular destinations easyJet. Initially‚ vehicles were able to rent a very cheap for example for € 15 per day plus a one-time charge of preparing the vehicle of 8 €. Each of these locations has had its fleet consisted exclusively of Mercedes A-Class. It was the only vehicle that could be rented at the time of easyCar-in.
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EasyCar is one of the companies under the easyGroup brand name created by Stelios Haji-Ioannou. It is the fastest growing car rental company in Europe because it offers value for money. This is achieved by simplifying the car‚ and passing on the benefits to the customer in the form of a lower price. This low cost car rental idea is not for every consumer. Since the market is segmented into business and leisure travelers easyCar tries to focus all of its efforts to the price sensitive leisure segment
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Method Analysis Paper Option 6 The first five student learning outcomes listed on the syllabus focus on evaluating‚ understanding‚ and analyzing components of research‚ ranging from research ethics to research measurement. The methods analysis papers each serve to assist students in these five learning objectives. There are six method analysis papers in this class. You are only required to complete three of the method analysis papers. Should you choose to complete more than three of the six
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use systems analysis and design methodologies when building a system? Why not just build the system in whatever way seems to be “quick and easy?” What value is provided by using an “engineering” approach? Ans: While analyzing and designing a system‚ we take into consideration the flexibility‚ scalability‚ performance‚ maintainability and testability. When these capabilities are not taken into consideration‚ we see a high probability for system failure. Conversely‚ if too much of analysis and design
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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Macro-environmental Analysis Children’s Market APPENDICEs Appendix 1.0 Expanded pestle analysis of children’s market An extensive pestle analysis was conducted to highlight the reasons changes have occurred in children’s market. The key issues that affect the market were recognised through thorough research and are talked about in more details below. Political factors • Increased legislation on marketing to children • Increased emphasis ethics and responsible
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PESTEL ANALYSIS Political factors - A government that is based on“A healthier you” strategy - Reporting of organic prices - Safety inspections Services ==> Positive impact Economic factors - Increase of 3.9% in the third quarter - Real Personal Consumption expenditures (increase of 3% in the third quarter) - Temporary Personal Income (increase of 6.1% in the third quarter) - European Markets : Weak dollar against Euro‚ increase in the interest rates. ==> Moderate impact Socio-cultural
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investments to accomplish its strategic goal and objectives. These external factors may include competition‚ ethical‚ legally and technical changes happening around the world which also includes economic and political environment. PESTLE PESTLE analysis (political‚ economic‚ socio-cultural‚ technological‚ legal and environmental) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a strategic tool for understanding market
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