belived that the products/services‚ marketing tools & strategies that are successful in urban areas‚ could be transplanted with little or no more modifications in rural areas. However‚ the second school saw a clear distinction between urban & rural India‚ & suggested a different approach‚ skills‚ tools & strategies to be successful in rural markets. What differentiates the two markets is not mere income‚ but a host of other infrastructural & socio-cultural factors. The rural market cannot
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The East India Company established many things for India including telegraph‚ railroad‚ and irrigation systems. It also set up a large army called the Sepoys to defend its interests and India’s borders. The Sepoys were commanded by the British officers and were supported by the units of the British army. Although the Indians benefited from the British rule many resented British rule. The East India Company made sure that British colonist received most of the advantages from the new technology and
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Independence of India ¤ Sailing of San Gabriel To India When the San Gabriel sailed around the Cape of Good Hope to finally dock at Calicut‚ a prosperous port and an independent principality on the Malabar Coast in May‚ 1498‚ half a century of the Portuguese tentative to find a sea route to India was finally crowned with success. The man behind the quest was Vasco da Gama (1460-1524) – a devout Roman Catholic whose nightlong vigil in a Lisbon chapel before commending himself to the unsure
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UGB 114 – Understanding the Global Environment Individual Essay Must Multinational Companies go Global to survive? Mark Winter/Chris Bushell Sophie Hawksby – 099008202 Hand in date – 14/01/10 Word count - 2298 Must Multinational Companies go Global to survive? For the purpose of this essay I will use the following definition of Globalisation‚ according to The International Business Environment – ‘Globalisation is the creation of linkages or interconnections between
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Features of a publicly traded company A publicly traded company‚ in essence‚ is a company that that trades its stocks in the public market. Examples of the public market are the stock exchange and over the counter market. A publicly traded company is also known as a public company. In a public company‚ the shares and stocks are not limited to a particular group of people; the stocks can be bought by anyone from the public. A public company is however required to have a minimum of two directors
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The British Empire was at its zenith when‚ in 1911‚ it was decided to move the capital of British India from Calcutta to Delhi. While the move away from Calcutta was the result of political and administrative considerations‚ the choice of Delhi was dictated strongly by symbolic associations – the desire to tap into the aura of an ancient capital city. Soon work began on grand capital city‚ worthy of the jewel in the crown of the British Empire. A major aim was to represent the might of the Empire
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Racism in A Passage To India A Passage to India by E.M. Forster is a novel published in 1924‚ a time when India had not yet won its independence from the British. Forster had visited India during this time‚ so a lot of the setting comes from firsthand experience‚ although he does make up the setting of the caves as well as the town names. During the time that this book was published‚ racism was a major problem in India and it is a major problem in the novel. India at this time was occupied
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McDonald’s in India In America‚ we consider McDonald’s to be a beef serving‚ sometimes fatty fast food restaurant‚ but after a 6 year business plan to sway the Indian population‚ McDonald’s has transformed. If they can continue this growth in India‚ and all over the world‚ globalization will start to love McDonald’s even more. They seemed to have hit the right points‚ from playing it safe‚ investing their time doing marketing research‚ to find the best places to put a restaurant and finding out
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interest in India goes back further than this age
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This required upholding "classical" structures of caste identity for all Indians in their vision of what post-colonial India would look like and how it would function politically and socially. These structures of caste provided upper-caste Hindus with a privileged social and political position backed by religious dogma. The presence of the British‚ under the British East India Company from 1600-1857 ‚ and the British Crown from 1858 until 1947‚ had been a major influence in defining India’s political
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