UGB 114 – Understanding the Global Environment
Individual Essay
Must Multinational Companies go Global to survive?
Mark Winter/Chris Bushell
Sophie Hawksby – 099008202
Hand in date – 14/01/10
Word count - 2298
Must Multinational Companies go Global to survive?
For the purpose of this essay I will use the following definition of Globalisation, according to The International Business Environment – ‘Globalisation is the creation of linkages or interconnections between nations. It is usually understood as a process in which barriers (physical, political, economic, cultural) separating different regions of the world are reduced or removed, thereby stimulating exchanges in goods, services, money, and people.
Within the content of this essay, I aim to discuss the advantages and disadvantages of globalisation. I will also examine two case studies, MacDonald’s and Microsoft, and use examples from them to understand company strategies for globalisation. I also aim to discuss the similarities and differences between the two case studies. I intend to use S.W.O.T. (strengths, weaknesses, opportunities, threats) analysis to pull together the main issues with Globalisation. Finally I hope to come to a conclusion in response to the question Must Multinational Companies go Global to survive?
If one is using the definition stated above, a truly ‘Global’ company is hard to come by. One example however is MacDonald’s. It has restaurants in over 130 countries worldwide and operates on a global basis. Their supply chains span many countries and they employ over 1.5 million people across the globe. Using MacDonald’s as a working example one can discuss the many benefits of being a Global company. Globalisation allows for a company to move into new markets which would previously have been closed to them, this allows for higher revenues and a more substantial growth. For example, in some cultures, the typical fast food burger... [continues]
Individual Essay
Must Multinational Companies go Global to survive?
Mark Winter/Chris Bushell
Sophie Hawksby – 099008202
Hand in date – 14/01/10
Word count - 2298
Must Multinational Companies go Global to survive?
For the purpose of this essay I will use the following definition of Globalisation, according to The International Business Environment – ‘Globalisation is the creation of linkages or interconnections between nations. It is usually understood as a process in which barriers (physical, political, economic, cultural) separating different regions of the world are reduced or removed, thereby stimulating exchanges in goods, services, money, and people.
Within the content of this essay, I aim to discuss the advantages and disadvantages of globalisation. I will also examine two case studies, MacDonald’s and Microsoft, and use examples from them to understand company strategies for globalisation. I also aim to discuss the similarities and differences between the two case studies. I intend to use S.W.O.T. (strengths, weaknesses, opportunities, threats) analysis to pull together the main issues with Globalisation. Finally I hope to come to a conclusion in response to the question Must Multinational Companies go Global to survive?
If one is using the definition stated above, a truly ‘Global’ company is hard to come by. One example however is MacDonald’s. It has restaurants in over 130 countries worldwide and operates on a global basis. Their supply chains span many countries and they employ over 1.5 million people across the globe. Using MacDonald’s as a working example one can discuss the many benefits of being a Global company. Globalisation allows for a company to move into new markets which would previously have been closed to them, this allows for higher revenues and a more substantial growth. For example, in some cultures, the typical fast food burger... [continues]
Cite This Essay
- APA
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(2011, 04). Must Multinational Companies Go Global to Survive?. StudyMode.com. Retrieved 04, 2011, from http://www.studymode.com/essays/Must-Multinational-Companies-Go-Global-To-654237.html
- MLA
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"Must Multinational Companies Go Global to Survive?" StudyMode.com. 04 2011. 04 2011 <http://www.studymode.com/essays/Must-Multinational-Companies-Go-Global-To-654237.html>.
- CHICAGO
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"Must Multinational Companies Go Global to Survive?." StudyMode.com. 04, 2011. Accessed 04, 2011. http://www.studymode.com/essays/Must-Multinational-Companies-Go-Global-To-654237.html.
