Market Research – Case Analysis Submitted By: Ankit Pandey Abhinav Damar Biswajyoti Mohanty Nihar Seth Pranami Chetia Roohi Singh Blue Mountain Resorts Limited: The Night Skiing Decision Introduction: In mid-June 1979‚ Mr. Gordon Canning‚ president and chief executive officer of Blue Mountain Resorts‚ was facing a major decision. The officer has to determine whether or not facilities for night skiing in the upcoming season that it should be installed on the blue mountain slopes
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Corporate Law Assignment Criminal sanctions for market abuse by traders and investors are not adequate and we need other forms of enforcements –like the administrative sanctions‚ the civil penalties/fines etc.? Answer: Administrative sanctions may be the most viable solution to curb the problem of Market Abuse as there is a lower burden of proof for prosecution and it solves the purpose of deterrence. Background: Market abuse is a very general term to describe actions
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ABSTRACT Commodity market is gaining attention worldwide as a best alternative investment options. As the demands for various commodities increase‚ markets are steady and the fluctuations are predictable. It is also easier to manage and fetch good yields‚ if done properly. However‚ the investor needs to monitor commodities market on regular basis at the right time to achieve his investment objectives. The global meltdown has resulted in escalating precious metals such as gold and silver in gaining
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Hanna Jurkowska Question 1 Economic inefficiency in the market arises when manufacturers do not supply the required type or quantity of a goods and services on the market which are demanded by consumers and that will lead to Market Failure. We can identify 3 causes of market failure: 1. Restricted Competition – The UK Government investigates and if necessary stops monopolies and mergers‚ cartels and restrictive trade practice‚ because good competition between companies (producers) leads to
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Product overview Target Market * Market Segmentation * Consumer Profile Market analysis * Market Overview * Analysis of macro environment * Competition analysis * SWOT analysis Product Capability Positioning Statement Objective to be achieved * Financial objective * Marketing objective Market Plan Implementation Market plan Control Part 1: Market and Consumer Analysis Trend in the market: The current trend in the Canadian market for goods and services
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role of sampling in market research? Market research involves the collection of data to obtain insight and knowledge into the needs and wants of customers and the structure and dynamics of a market. In nearly all cases‚ it would be very costly and time-consuming to collect data from the entire population of a market. Accordingly‚ in market research‚ extensive use is made of sampling from which‚ through careful design and analysis‚ marketers can draw information about the market. Designing the sample:
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1. Menswear market in India fastest growing apparel segment According to Technopak Advisors‚ a retail consultancy‚ the entire textile and apparel industry (2010 estimates)‚ including domestic and exports‚ is pegged at Rs 3‚27‚000 crore and is expected to grow by 11% to Rs 10‚32‚000 crore by 2020. Currently menswear is the major chunk of the market at 43% (Rs 72‚000 crore) and is growing at a compounded annual growth rate (CAGR) of 9%. The menswear market in India is the fastest growing apparel
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Market segmentation is an essential part in today’s business world. It is because not all customers have the same requirement and a market strategy which does not recognize this fact will result business failure. Market segmentation is the process of splitting customers‚ or potential customers within a market into different groups‚ or segments‚ within which customers have the same or similar requirements satisfied by a distinct marketing mix. Nike has been successful in market segmentation for selling
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Market penetration Depth of sales of a particular product in a given market. The deeper the penetration‚ the higher the volume of product sales. In order to expand the sales of current products in markets where their products are already being sold‚ marketers utilize market penetration strategies such as cutting prices‚ increasing advertising‚ obtaining better store or shelf positions for their products‚ or innovative distribution tactics. Market penetration (existing markets‚ existing products):
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opening ethnicity store in Ahmedabad‚ Gujarat. This initiative has provided new format insights to organized retailers to expand their horizons in highly volatile Indian consumer oriented market. A new format has always been a challenge to any retailer to sustain into the market. In the changing face of market‚ to regain preference of consumers towards nationalized brands‚ can be looked from a confronting angle. This created an anxiety in the mind of researchers and inspired them to undergo the research
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