MARKETING - BT10303 Presentation on Case Study Topic • Dunkin’s Donut Group of Member ➢ Yelly Yong (YE 2007 – 7735) ➢ Heather Dyi (YE 2007 – 7733) ➢ Intan Arniesa (YE 2007 - 7729 ➢ Patrick Laing (YE 2007 – 7731) ➢ Mohd Raed (YE 2007 - 6892) Date of submission: ➢ 13th Sept 2009 Lecturer Name ➢ Ms Grace Phang Introduction of Dunkin’ Donuts [pic] [pic] Dunkin’ Donut is a highly recognizable brand name. Its global presence‚ strong
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later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy‚ Massachusetts. Dunkin Donuts has become most famous for its donuts over the years‚ as well as their coffee. They have approximately 3‚000 restaurants in the US and around the world‚ and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”‚ and tops the lists of other noted industry websites and magazines. Recently‚ Dunkin Donuts has changed the
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Dunkin’ Donuts is a company entrenched within the United States. There is a 94% brand awareness for Dunkin’ Donuts within the United States‚ which shows that it has some standing within the United States‚ whether it is good or bad. Dunkin’ Donuts made about $591.1 million in revenue just from stores within the United States. Its quick service has allowed it to become an integral part of many consumers’ mornings. While Dunkin’ Donuts is extremely popular‚ our research findings have lead us to believe
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How does Dunkin Donuts build long-term customer relationship? Dunkin donuts has been operating as a chain restaurant for nearly sixty years. Dunkin Donuts was able to build long-term customers by sticking to their original values. They have stuck to their values by providing the consumer with a great customer service experience with ease of access and affordability. Dunkin Donuts puts quality control first. By doing this‚ they are able to provide a consistent cup of coffee at any location. Through
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Dunkin Donuts was founded in 1950 by Bill Rosenberg. Mr. Rosenberg opened the 1st store in Quincy Massachusetts. Mr. Rosenberg’s goal was to “make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in his stores”. (www.dunkindonuts.com‚ 2012) Dunkin Donuts are now headquartered in Canton Massachusetts. Dunkin Donuts values and principles guide their franchises to success. There values and principles are (www.dunkinbrands.com‚ 2007): Values * Honesty * Transparency
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Dunkin Donuts As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of Dunkin’ Donuts fans‚ they work to consistently provide meaningful content and promote a two-way dialogue between the brand and our passionate fans. Its a fun brand‚ and its guests rely on it for coffee and donuts expect a little fun from us by making Dunkin’ Donuts part of their daily lives‚ either through status updates with pictures or questions or with fun challenges
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As the new district manager my priority is to ensure that Dunkin Donuts remains in keeping with our original mission statement‚ "Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” For the purpose of this paper I will identify and explain Job and organizational design‚ Recruiting and selection‚ and training and performance appraisals. Through this process I will evaluate and explain the design and principles that I believe will
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MARKETING PLAN Dunkin Donuts - New Iced Coffees and Dunkin Stix American Sentinel University Introduction to Marketing‚ MKT210 Wil Guttierres 3 August 2014 Table of Contents Section 1 – Executive Summary………………………………………………..……Page 1 Section 2 – Mission Statement…………………………………….………………....Page 1 Section 3 – Situation Analysis……………………………………………………….Page 1 Section 4 – Market Summary………………………………………………………..Page 2 Section 5 – Target Market Growth…………………………………………………..Page 2 Section 6 – Market Needs…………………………………………………………
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Executive Summary Definition: - Which would be the best option for Dunkin Donuts: Growth Strategy. X To consider opening of primarily franchisee developed or company owned stores. X To expand the existing product line. X To extend ¡§Network TV¡¨ program. Recommendations:-Out of these three areas of opportunity that could prove vital in stimulating the Dunkin Donuts growth strategy‚ I would like to prefer option 1 i.e. opening of ¡§Franchisee-developed Stores¡¨ over company owned stores
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related diversification‚ specifically horizontal integration‚ using a joint venture with Dunkin Donuts. Through this joint venture‚ they will create bake shops called Sweet+ that will sale caffeinated pastries. Both of these companies have components that will be needed to
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