field research on Starbucks and Dunkin Donuts. Dunkin Donuts and Starbucks are more or less similar in the fact that they are both known for selling coffee along with other products. They both offer various types of coffee‚ iced and hot drinks‚ sandwiches‚ other food products available‚ and miscellaneous merchandise. Starbucks is more on the expensive side compared to Dunkin Donuts. Furthermore‚ Dunkin Donuts cup sizing is larger than Starbucks; in that at Dunkin Donuts the cup gives the customer more
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Rosenberg to start The Open Kettle‚ a doughnut shop in Quincy‚ Massachusetts. Two years later‚ The Open Kettle changed its name to Dunkin’ Donuts. Today‚ Dunkin’ Donuts stores can be found in over 32 countries‚ and they serve 70 varieties of doughnuts‚ along with hot and cold coffee drinks‚ bagels‚ breakfast sandwiches and other baked goods. Dunkin’ Donuts parent company‚ Dunkin’ Brands Inc.‚ also franchises Baskin-Robbins‚ and the two concepts are sometimes co-branded. In 1946‚ Bill Rosenberg founded
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report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem‚ North Carolina. After Scott Livengood became CEO‚ the company repositioned itself and focused on being a specialty retailer‚ rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme was beginning to run into some serious
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An Analysis of Krispy Kreme Executive Summary Krispy Kreme has been very successful at implementing Information Technologies into its daily operations. Under the exceptional guidance of Frank Hood‚ they had been able to expand across the United States and into Canada and Australia. The company plans to continue expansion in the upcoming years and eventually challenge Starbucks and Dunkin’ Donuts as the industry leader. The major problem in Krispy Kreme’s current strategy
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public swimming pools. Job creation and business retention; such as helping entrepreneurs get financing or networking with small businesses.” Rainbow Donuts‚ a mom and pop donut shop‚ is facing a crisis when the City Manager‚ Chris Freeland‚ announced
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are: Dunkin’ Donuts‚ Krispy Kreme‚ Tim Hortons‚ Winchell’s Donut House and LaMar’s Donuts. As shown on the pie chart‚ there is a significant difference in the market share of these competing sellers‚ with Dunkin’ Donuts dominating with a 2002 worldwide sales of $2.7 billion‚ followed by Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD DIFFERENTIATION STRATEGY Krispy Kreme Doughnuts
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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION A doughnut or donut is a type of fried dough confectionery or dessert food. The doughnut is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries‚ supermarkets‚ food stalls‚ and franchised specialty outlets. Doughnuts have a disputed history. One theory suggests they were invented in North America by Dutch settlers‚ who were responsible for popularizing other American
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Dunkin Donuts For more than 50 years‚ Dunkin Donuts has offered customers throughout the Unites States and around the world a consistent experience – the same donuts‚ the same coffee‚ the same store décor – each time a customer drops in. Although the chain now offers iced coffee‚ breakfast sandwiches‚ smoothies‚ gourmet cookies‚ and Dunkin Dawgs in addition to the old standbys‚ devoted customers argue that it’s the coffee that sets Dunkin Donuts apart. To keep customers coming back‚ the chain
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Krispy Kreme Doughnuts: Financial Analysis and Forecasting 1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts‚ Inc.? The historical financial statements can tell us a lot about the financial health and condition about Krispy Kreme or any other company. By utilizing some key financial ratios we can determine how the company compares year over year as well as against
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Krispy Kreme Doughnuts‚ Inc. FIN Professor XXX XXXX Month xx‚ xxxx History Krispy Kreme was founded by Vernon Rudolph after he purchased the famous secret recipe of yeast-raised doughnuts in 1937 from a French chef in New Orleans. Rudolph began to sell these doughnuts wholesale to supermarkets. The demand for his doughnuts grew quickly‚ and by cutting a hole in the wall of the factory to sell directly to customers the concept of Krispy Kreme retail stores was born. The retail concept
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