Should Netscape go public to satisfy its capital needs? Netscape does need to go public to satisfy its capital needs over the next three to five years. Netscape is in a position to capitalize on the consolidation of the technology sector. Further‚ they need to remain competitive against Micorsoft’s Internet Explorer. By taking the company public‚ Netscape will also be able to raise capital to expand its business‚ finance acquisitions‚ pay debt and have greater access to capital in the future
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merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants. Part A ’Marketing merely reflects the needs and wants of customers.’ We all need to eat‚ drink and sleep and reproduce‚ this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need. The other aspect
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is an ongoing activity that does not stop‚ continuously obtaining needs that define a state of felt deprivation and wants that defines what is need. It involves transaction in terms price‚ place‚ product and promotion. At the end of this exchange‚ the most important result most desired is customer satisfaction. The discovering and satisfying of consumers’ needs and wants is the prime marketing activity. Thus‚ the marketing function is to search needs and then satisfy it. According to Philip Kotler
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When company satisfy public needs The marketing system of all companies all over the world has been accused of adding to several “evils” in all societies at large‚ unlike other business functions like accounting or finance‚ people in marketing interact directly with the public even studies show that marketer and salesperson rank poorly in ratings of the most trusted professions. Critics have charged that the marketing system urges too much in material possessions. People are judged by what they
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February 2012 The Need to Satisfy For years‚ people in general have often wanted to feel free‚ but also do it in a way that society accepted. Many have sat and wondered what ways this could be done and/or possible. They often think about what they can buy or do to accomplish this feeling or need. It seems that in the end‚ a person goes out and buys a motorcycle‚ with specific regards to the “Harley Davidson.” Weather it caught your attention through curiosity or simply the need to achieve your
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The Public Needs to Know – Revised Version Lorraine Brack ENG 115: Assignment 2.2 Strayer University Dr. Kathryn Whitener 29 May 2013 The Public Needs to Know – Revised Version Americans continue to become more and more overweight. They continue to fill themselves with empty carbohydrates and fatty foods that are full of sodium and cholesterol. The fast food industry is part of the blame‚ along with the public’s unhealthy food choices. The fast food industry grew
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Assignment 2: The Public Needs to Know Nicholas A Baker May 8‚ 2013 Professor: John Conway ENG 115 There are some parents in today world wanting to know what kind of food their schools are serving their kids. In the country today‚ there are a lot of school districts going to a more healthy program for school breakfast and lunch meals. The program that this school district is going with is the free and reduce lunch and breakfast program. The free and reduce program helps family who can provide
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| The Public Needs to Know | Sara card | Neil Conway | English Composition | 11/8/2012 | | The changes to the breakfast and lunch programs to improve nutrition and health are described by economic situation‚ special needs of the population‚ the process‚ and the benefits of the program. Schools made these changes so that we can have a better meal during school and be able
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Running Header: The Public The Public Needs To Know Tristanjay V. Llantada Dr. Yatia Yasmeen ENG115 NOV 19‚ 2012 The Public Needs to Know All across America‚ our youth faces an obesity crisis. But how exactly do we stop this obesity epidemic? It is a fact to anyone that children today are consuming so many snacks and beverages and eating too little nutritious foods. “Currently only 1%-2% of US children meet the recommended Dietary Guidelines for Americans‚ the national
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The Public Needs to Know Midi Jones Professor Adelia English Composition July 24‚ 2014 University of District of Columbia Obesity among adolescents contributes to the most recent changes to improve nutrition and health to the breakfast and lunch programs. Studies have shown that one in three American children is considered overweight or obese; and unhealthy school lunches are contributing to problems. Obesity
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