Chipotle Core competency Core competencies are the unique ability that a company acquired when the company initially setting up. It is the inborn competitive advantage that cannot be easily imitated by competitors. When Chipolite was born‚ its owner Steve Ells targeted it as the fresh and healthy fast food which means its products need to be fresh and fast delivery. In current dining market‚ there are three types of restaurants: full service‚ fast food and the restaurant in between. Chipotle belongs
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Chipotle Mexican Grill (CMG) was founded in 1993 by one of the visionary called Steven Ells. The vision was not born in his heart in one night‚ but rather he had planned to work in the restaurant while he was in college. Before he owned his first small restaurant called “taco shop” in Denver‚ he was hired and worked for two years as sous chef in one of the restaurant which is located in San Francisco. His goal was to reinvent Mexican food all over the country and feed healthy organic foods to the
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Introduction: Chipotle Mexican Grill‚ Inc. is a chain of restaurants located in the United States‚ United Kingdom‚ Canada‚ and France‚ specializing in burritos and tacos. Its name derives from chipotle‚ the Mexican Spanish name for a smoked and dried jalapeño chili pepper. The restaurant is known for its large burritos‚ assembly-line production and use of natural ingredients. The company has released a mission statement called Food with Integrity‚ which highlights its efforts in using organic
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Kevin Chen Chipotle Mexican Grill Company Chipotle is a Mexican grill company. Its name derives from Chipotle the Mexican Spanish name for a smoked and dried jalapenos chili pepper. Their products are focus on burritos and tacos. Chipotle has four different types of choice. They are burrito‚ taco‚ bowl‚ and salad. When I go to Chipotle‚ I like to order the burrito and bowl. Current process: 1. Burrito/tacos/bowl: the customer arrivers the Chipotle and choose from an option of Burrito‚ Rice Bowl
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Chipotle Mexican Grill Advertising Campaign Planning & Management 2011/6/4 Tao WenchanBMCD1 1022A (M37) | I. Executive Summary The American famous fast food brand Chipotle plans to enter the Singapore market in 2011 and they decide to develop a comprehensive advertising campaign when the restaurant launch in Singapore. The campaign will start from marketing research in June‚ 2011 and end in March‚ 2012. This assignment will begin with the part of situation analysis
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Confidential © 2005 Chipotle Mexican Grill‚ Inc.‚ All Rights Reserved. Information in this presentation contains forward-looking statements‚ which reflect expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Such forward-looking statements include‚ but are not limited to‚ statements on the slide titled “Restaurants” about Chipotle’s expected restaurant openings and the
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In December 2016‚ Chipotle Mexican Grill Inc. was served with a federal grand jury subpoena in connection with a criminal investigation that is tied to an incident at Simi Valley restaurant. The Denver restaurant chain shared with the Securities and exchange commission a broad range of documents that is related to the chipotle restaurant in Simi Valley that has experienced an isolated incident in August 2016. Chris Arnold in an email said that the company does not discuss the legal pending actions
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Identification of the Case Problem Chipotle Mexican Grill (CMG)‚ Inc. is a chain of restaurants in the United States‚ United Kingdom‚ Canada‚ Germany‚ and France‚ specializing in burritos and tacos. Chipotle is fast casual style restaurant which use health and quality food to become favored of their customers. “Food with integrity” is their commitment as well as mission statement to finding the best ingredients raised with respect the farmers‚ animals and environment. However‚ with the tendency
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Chipotle mexican grill was served with a federal grand jury subpoena in connection to a criminal investigation on the outbreak of the norovirus from their restaurant. The U.S. attorney’s office and the FDA are both investigating this case. More scrutiny was placed on food safety after the FDA Food Safety Modernization Act was signed to prevent contamination. The Fda plans on prosecuting restaurants to send a clear message to others that safety is of the utmost importance. This connects to our
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Chipotle Case Analysis Introduction Tell the reader what the case analysis is going to discuss. There should be very little background information here as the reader is already familiar with the case. Analysis Core Competencies A core competency in Chipotle lies in their vision to ‘Change the way people think and eat fast food’. Chipotle was able to draw a much different concept than most other fast food chains. Through leadership and guidance of their founder Steve Ells‚ Chipotle has been able
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