Introduction In October and November of 2015‚ the food chain Chipotle Mexican Grill experienced an outbreak of E. Coli O26 in 11 states (FDA). This paper will first discuss the bacterium E. Coli‚ then will move on to the main article published by the U.S. Food and Drug Administration (FDA). Articles that detail the events after the outbreak will be examined in relation to the fallout Chipotle experienced from this outbreak. Lastly‚ Chipotle’s reaction to the outbreak will be discussed. Background
Premium United States Golden rice Genetically modified organism
Chipotle Mexican Grill Introduction. Chipotle Mexican grill is an American owned firm which has been in operation for more than two decades. Its main products is tacos and burritos and it is listed on the stock exchange (Fedenia & Hirschey 2009). Competitive advantage A competitive advantage can be described as condition or a factor that enables an organization to offer real or perceived value better than its competitors. (Porter 2008) The first major strength is its product differentiation‚ the
Premium Genetically modified organism Sustainable agriculture Food
Chipotle Mexican Grill‚ Inc. (CMG)‚ a fast casual Mexican restaurant operates its 1‚316 restaurants within four countries; Canada‚ the United Kingdom‚ France‚ and the greatest majority within the U.S. Founded by Steven Ells in 1993‚ CMG performed quite receiving investment support from McDonald’s Corporation‚ which assisted with growth funding. Although it is a competitor within the restaurant industry‚ McDonald’s Corporation noticed the potential of the chain and did not view it as a direct competitor
Premium Fast food Food Fast food restaurant
Chipotle Mexican Grill has emphasized on their customers and are not afraid to remain sincere and acknowledge their errors‚ even when they are losing revenue. Last year Chipotle went through a crisis where they force the chains to close serval of restaurants due to a norovirus outbreak. Other food-borne illness cases were also related with Chipotle restaurants that includes E.coli‚ and salmonella. As a consequence‚ the company is under investigation. Also their sales and stocks have decline because
Premium Great Depression Unemployment Wall Street Crash of 1929
objective of this thesis is to value Chipotle Mexican Grill‚ Inc.‚ a U.S. based fast-casual restaurant chain that had recently gone through a foodborne illness outbreak‚ as December of 2016. In order to value Chipotle‚ the author has analyzed the strategic outlook and the financial performance of the company‚ as well as conducted both the discounted cash flow analysis and the comparable company analysis. In respect with the overall fast-casual industry in which Chipotle competes‚ although the market competition
Premium Discounted cash flow Stock market Finance
Chipotle: Mexican Grill‚ Inc.: "Food with Integrity" Executive Summary The total U.S restaurant sales in 2012 raised up double to $631.8 billion compared to ones in 2000. Also 12.9 million people are employed in 970‚000 restaurant locations. The U.S restaurant industry played the customers’ hearts by three segments: full service‚ quick service and fast casual. The three major key players in this industry are Chipotle‚ Taco Bell and Qdoba. In recession of U.S economy and consumers’ announcement
Premium Marketing Sustainable agriculture Chipotle Mexican Grill
of Chipotle Mexican Grill Abstract This paper explores the mission‚ vision‚ values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission‚ vision‚ and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated‚ interactive employee roles. Mission‚ Vision‚ Values and Principles of Chipotle Mexican Grill The
Premium Strategic planning Chipotle Mexican Grill Eating
Chipotle Mexican Grill Presented to Dr. Robert McNeal Department of Business Administration College of Business Administration Alabama State University In Partial Fulfillment of the Requirements for the Course MGT 462.01 Business Policies 5:30 M W (Spring 2009) Submitted by: Helena Bryant Gianni Gilbert Chad Jenkins Juanterra Looney Adana Wilson Due: April 1‚ 2009 Transmittal Letter April 1‚ 2009 To: Dr. Bob McNeal From: Helena Bryant Gianni Gilbert Chad Jenkins
Premium Fast food Chipotle Mexican Grill Chain store
U7A1 Marketing plan section 1 - Executive Summary Page 1 Chipotle Mexican Grill‚ Inc. Marketing Plan I. EXECUTIVE SUMMARY Chipotle Mexican Grill is a chain of restaurants specializing in San Francisco burritos and tacos since it’s inception in 1993. Chipotle is known for chunky guacamole‚ large burritos‚ and assembly line production that provides high quality food served with the speed of fast food. Its “Food with Integrity” motto represents the pride it has in providing wholesome
Premium Chipotle Mexican Grill Marketing San Francisco burrito
Qdoba Mexican Grill is personally my favorite place to get food and never seems to disappoint me when I’m hungry. Not only is it my favorite place to eat‚ but it is also a very well structured company. In this paper I will take a look at Qdoba’s history‚ their stock‚ what its like to own a franchise‚ who there main competitor is‚ and why I love to go there. Qdoba has done very well as a company and has many people who love their food. Qdoba Mexican Grill is a restaurant that costumers order by selecting
Premium Chipotle Mexican Grill Chipotle Mexican Grill San Francisco burrito