WRITTEN CASE REPORT: “DO REAL MEN DRINK DIET COKE?” INTRODUCTION The Coca-Cola Company knows it has to be creative if it’s going to sell more soda after sales dropped two years in a row in 2005 and 2006. In attempt to appeal consumers concerned with nutrition‚ Coke introduces Diet Coke Plus in 2007‚ a sweater version Diet Coke fortified with Vitamins and minerals. Other products like Cola Zero‚ Coca-Cola Blak‚ Full Throttle Blue Demon and Diet Cola. Coca-Cola is now investing more money
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Do Real Men Drink Diet Coke? 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Fill Throttle Blue Demon. What type of demographic segmentation is each product’s marketing most likely to include? All of Coca-Cola products have different type of consumers that are being targeted; coke zero targets a younger generation‚ mainly for men. Diet Coke is for the healthy conscious
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CASE ASSIGNMENT: COKE ZERO Chapter # 8) Do Real Men Drink Diet Coke? When a couple of marketing managers for Coca-Cola told attorney Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement‚” she was baffled. She tried to talk them out of it‚ but they were determined. They argued that Coca-Cola Classic should be protected from the age discrimination it would suffer with the introduction of a newer‚ younger soft drink that tasted exactly the same as the
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Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five cents a glass at a pharmacy would grow up
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Growth Strategies of Coke Portfolio Portfolio analysis SWOT analysis Five forces applied on coca cola Growth strategy Marketing Environments Microenvironment Macro environment Competitive environment Rivals \ competitor Competitive advantage Market Segmentation & Positioning Strategy Market segmentation Coke segmentation strategy Page # 12 13 13 14 14 17 16 18 19 20 21 23 15 24 27 29 32(a‚b) 33 36 40 44 44 45 48 48 Positioning Product Strategy Level of coke as a product Branding
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Your Diet‚ Your Health Nutrition is essential not only for life‚ but for a healthy life. Learn about the connection between what you eat and how you feel. By Diana Rodriguez Medically reviewed by Christine Wilmsen Craig‚ MD We’ve all heard the old saying “you are what you eat.” And it’s still true. If you stick to a healthy diet full of vitamins and minerals‚ your body reflects it. You feel healthy‚ energized‚ and just all-around great. However‚ people who limit their diet to junk foods will
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needed to explain the reasons behind the choice of media in a successful campaign. Roles of advertising Service offered Coca cola uses really well-known advertising agencies for the advertisement of their Diet coke products like the Karl Lagerfeld commercial on their Diet coke this was a very expensive way of advertising‚ but they have high promotional budgets and in house resources. By making all this awesome commercial happened they use advertisement on magazines‚ television‚ billboards
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In: Diet Coke-ane‚ Out: The Coffee Culture The brand has come a long way from its very first ad in 1983. A drink that is now squarely aimed at women was introduced to the world with an ad starring Bob Hope‚ an American comedian. As decades went by‚ companies improved their tactics to hook in consumers‚ boosting their appearance and reputation among Americans. An analysis of Diet Coke advertisements reveals how companies use such techniques‚ such as sex‚ fitness‚ and fashion‚ to appeal their products
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Slogans‚ 1886 - 2012 in America (usually including Canada)[1] 1886 - Drink Coca-Cola. 1904 - Delicious and refreshing. 1905 - Coca-Cola revives and sustains. 1906 - The great national temperance beverage. 1908 - Good til the last drop 1917 - Three million a day. 1922 - Thirst knows no season. 1923 - Enjoy life. 1924 - Refresh yourself. 1925 - Six million a day. 1926 - It had to be good to get where it is. 1927 - Pure as Sunlight 1927
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The Real Lesson of New Coke: The Value of Focus Groups for Predicting the Effects of Social Influence By Robert M. Schindler n April 1985‚ the management of Coca-Cola Co. announced its decision to change the flavor of the cotnpany ’s flagship brand. The events that followed from this decision‚ as well as the faetors which led up to it‚ have been reviewed‚ discussed‚ and extensively analyzed in the popular press‚ the trade press‚ and in marketing textbooks. Two books and at least two marketing
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