Unit: 9 CREATIVE PRODUCT PROMOTIONS
The role of Advertising and the media development of Coca cola TABLE OF CONTENT
P3 and p4
In task 3 we had to select a product with a successful promotional campaign and describe the promotional campaign and why it can be considered a success then we needed to describe the role of advertising agencies and the media played in ensuring the success of this promotional campaign and as lastly describe the services offered by the advertising agency and how the organization and agency work together in the development of a successful promotional campaign and by task 4 we needed to explain the reasons behind the choice of media in a successful campaign.
Roles of advertising
Coca cola uses really well-known advertising agencies for the advertisement of their Diet coke products like the Karl Lagerfeld commercial on their Diet coke this was a very expensive way of advertising, but they have high promotional budgets and in house resources. By making all this awesome commercial happened they use advertisement on magazines, television, billboards and posters and even online advertising this all happens in the advertisement agencies what designed all these commercials and together with all the staff members of Coca cola may later decide on whether to post the commercials online (to decide if the commercials are appropriate enough to air them) Cost options
The coca cola company uses an agency as any other business does. Diet Coke (also known as 'Diet Coca-Cola', Coca-Cola light or Coke light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the soft drink Tab in sales. On its in house staff coca cola really knows how to draw and capture the market for its own most of coca cola campaign are all high qualified because lots of more is been spent on it, the models use in all coca cola diet coke campaign make the products itself very at hand that’s not to cheap and not to expensive for the consumer to purchase them and all this leads to huge success for this product and as we as for the coca cola business.
The coca cola board team or agencies makes every single year new and exciting commercial that are based on the various seasons and various occasion that might be happening in a particular season. And before all this land on television, billboards, magazines and posters there has been a lot of media planning before all the commercial are shown on television. Coca cola ask its customers on their website to create their own Karl Lagerfeld bottle design on the Diet coke and the most stylish and fabulous design will win a particular price. Types of media
Local & regional / National & international
Before and even starting a campaign business like coca cola have to know what their targeted audience are that is their potential customers and the target audience is that Coca-Cola does not market Diet Coke to male construction workers, but to women aged 18 to 35. Why? Because women 18 to 35 simply consume the most diet soft drinks. Sure, construction workers may consume the product from time to time - but when it comes to marketing it is all about numbers and results. And on the other hand they have to know how to target is particular audience which they can reach them by commercials on television, on billboards and in magazines; coca cola has both huge geographic and demographic segmentation which leave coca cola with a huge and complex target audience
Terrestrial & satellite
You may see or come across posters of coca cola diet coke where ever you go...
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