Coca Cola and Cadburys

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How Coca-Cola segments it market

This is coca cola zero, which is a low calorie version of the normal coke. It was introduced in 2005. It was mainly introduced because males thought that diet coke was a feminine drink.

Target Market

Coke zero is primarily aimed towards young adult males around the world. This is because diet coke was seen to be more aimed at woman. It is also aimed at people that didn’t really purchase the normal coke due to it being too sugary etc. It’s not too expensive as can and bottle versions range from 50p - £1.50. This means that the drink is not aimed at a specific social class.

How is the target audience shown?

In the UK, Cheryl Cole was asked to launch the campaign for the product. This was essential to promoting the product because it would have attracted males to buying the product.

A television advertisement was created featuring a group of men marching through a city saying "Why can't all the good things in life come without downsides? This also shows that the drink is aimed towards men. The coke zero logo is masculine and we can tell this by the colours used. black is used and accroding to research, men are more likely to buy products with black packaging.

Diet Coke

Diet coke is a sugar free version of coca-cola. It is similar to coke zero. It was introduced in 1982. When this was introduced, males thought that the drink was generally aimed at females. It is the most popular sugar free soft drink.

Target Market

Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. Diet coke is aimed at people who want a low calorie drink instead of the normal coke. Apparently diet coke was aimed mainly at women which is why coca cola brought out coke zero which was aimed at men.

How is the target audience shown?

Diet coke hired Duffy to advertise the product. This shows that diet...
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