Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment where they are operating and at the same time do managers increasingly see CSR as a marketing tool to help create a competitive advantage
Premium Corporate social responsibility Business ethics Social responsibility
English 21 May 2013 Special Olympics Would you say people with disablilities are less fortunate? Would you say they aren’t capable of things that an everyday person are? No‚ it’s not that they are less fortunate or uncapable‚ but are carriers of unique gifts and talents. The Special Olympics started off only as a summer camp for those with intellectual disabilities. The camp was created to test and discover the phyical and mental abilities of these special individuals. The camp turned
Premium Olympic Games Disability Summer Olympic Games
and supplying luxury men’s clothing may experience. In all six sections; political‚ economic‚ social‚ technological‚ environmental and legal there are issues that the firm would face. However‚ some have more significance to others. Although political‚ technological and environmental factors would have a big affect on the firm‚ when looking at the three most important issues facing the firm; social‚ economic and legal come out on top. Firstly‚ social factors play a massive part in the external environment
Premium Monetary policy Economics Clothing
already established. In the compliance work that she does‚ there is definite insight that legal and moral points of view conflict. She does have a professional code of ethics. It applies to her job in its entirety. In the code there is an obligation to the public‚ the organization for which she works‚ and the profession. Her professional code and personal code do not differ; rather‚ the ethics of her workplace and her personal ethics support each other. Sometimes the culture bothers her and needs some
Premium Ethics Business ethics Maslow's hierarchy of needs
ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 1‚ May 2011‚ ISSN 2231-5780 CONSUMER PROTECTION AND CONSUMERISM IN INDIA Ms Kiran Chaudhry*;Ms Tanu Chandhiok**;Mrs Parveen Dewan*** * Assistant Professor‚ Shivaji College‚ University of Delhi‚ Delhi‚ India **Lecturer‚ Yamuna Group of Institutions‚ Gadholi‚ Jagadhri‚ Haryana‚ India *** Principal‚ Sanatan Dharam Model School Jagadhri‚ Yamunanagar‚ Haryana‚ India __________________________________________________________________
Free Consumer protection Consumer Office of Fair Trading
Content 1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour……………………………………………………….2 1.2. Task 1b): Multimedia Strategy……………………………………….15 2. Task 2 - Individual Critical Reflection on Learning Outcomes………………16 3. Literature……………………………………………………………………...18 1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing
Premium Marketing
A Special Gift A customer has planned to go to the gift shop named “Samanikalo” to buy a special gift for her daughter. The salesman and the sales girl is dealing with the customer to choose a better gift for her daughter. The conversation begins as follow: Sales Girl : Hi‚ madam. How can I help you? Customer : I want to purchase a gift for my daughter to give it on her birthday. Sales Girl : How old is she? Customer : She is just nine years old. It should be something special and unique
Premium Customer service Sales
CONSUMER BEHAVIOUR MANAL KHOSLA A3906413412 C-50 ACKNOWLEDGMENTS My sincere thanks to Faculty Guide under whose able guidance and kind cooperation I was able to complete the project work titled "Consumer Behaviour” Also‚ I do thank my friends and family for helping me . Every effort has been made to enhance the quality of work. However‚ I owe the sole responsibility of the shortcoming‚ if any‚ in the study. ABSTRACT Consumer behaviour is the study of individuals‚ groups‚ or organizations
Premium Marketing
Passion or Obligation A complicated battle constantly conflicts people around the globe daily. The battle of passion versus obligation is fought by both young and old‚ but is this battle necessary? Some would say that it is impossible to both fulfill your obligations and pursue your passions at the same time. This‚ however‚ is quite contrary to histories teachings. While it can sometimes be hard to find‚ a balance between the two does exist‚ which makes it possible to accomplish both.
Premium
catch a glimpse of possibility in their life. But what would they do if they do if they were told who they were to become? In Macbeth‚ by William Shakespeare‚ Macbeth is posed with that question. He is able to see his fate through with the help of witches. He fulfills one of the requirements for being a tragic hero‚ learning something‚ by realizing his individual influence on fate by hearing the witches’ prophecy and deciding what to do and believe after. When the witches revealed Macbeth’s future roles
Premium Macbeth English-language films Macbeth of Scotland