Consumer Behaviour in the Consumer Electronics Market
Content
1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour……………………………………………………….2 1.2. Task 1b): Multimedia Strategy……………………………………….15
2. Task 2 - Individual Critical Reflection on Learning Outcomes………………16
3. Literature……………………………………………………………………...18
1. Task 1 - Consumer Behaviour in the Consumer Electronics Market
1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour Consumer behavior is a relatively new scientific discipline applied, which arose at the junction of economics, management, marketing and psychology, gradually absorbed the huge number of methods, not only of these, but many other branches of knowledge. Over the last decade in the world came a large number of books devoted to this issue. Analysis of the consumer based on the concept of "7 os" and consists of studying the following elements (Endzhel, 2009): • market participants (who shop at the market?)
• goods market (which products and items are bought and sold on the market, what unmet needs exist?)
• goals set for themselves, market participants (why are they buying?)
• organizations present in the market (who interact with consumers in the market?)
• operational processes of the market (as made the purchase?)
• acquisition opportunities (when to make purchases?)
• channels (where to make purchases?) .
These issues - stress, VE Khrutsky and IV Korneev(Khrutsky VE, Korneev, IV (2009) - only serve as a basis for obtaining initial information about consumer behavior. And the answer to the key issue: what influences its final choice - requires a thorough analysis of internal motivation. Methodological bases of studying consumer behavior according to some researchers made up of general scientific, analytical and forecasting, methods and methodological approaches borrowed from
1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour……………………………………………………….2 1.2. Task 1b): Multimedia Strategy……………………………………….15
2. Task 2 - Individual Critical Reflection on Learning Outcomes………………16
3. Literature……………………………………………………………………...18
1. Task 1 - Consumer Behaviour in the Consumer Electronics Market
1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour Consumer behavior is a relatively new scientific discipline applied, which arose at the junction of economics, management, marketing and psychology, gradually absorbed the huge number of methods, not only of these, but many other branches of knowledge. Over the last decade in the world came a large number of books devoted to this issue. Analysis of the consumer based on the concept of "7 os" and consists of studying the following elements (Endzhel, 2009): • market participants (who shop at the market?)
• goods market (which products and items are bought and sold on the market, what unmet needs exist?)
• goals set for themselves, market participants (why are they buying?)
• organizations present in the market (who interact with consumers in the market?)
• operational processes of the market (as made the purchase?)
• acquisition opportunities (when to make purchases?)
• channels (where to make purchases?) .
These issues - stress, VE Khrutsky and IV Korneev(Khrutsky VE, Korneev, IV (2009) - only serve as a basis for obtaining initial information about consumer behavior. And the answer to the key issue: what influences its final choice - requires a thorough analysis of internal motivation. Methodological bases of studying consumer behavior according to some researchers made up of general scientific, analytical and forecasting, methods and methodological approaches borrowed from