Consumer Protection

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ZENITH
International Journal of Multidisciplinary Research Vol.1 Issue 1, May 2011, ISSN 2231-5780

CONSUMER PROTECTION AND CONSUMERISM IN INDIA
Ms Kiran Chaudhry*;Ms Tanu Chandhiok**;Mrs Parveen Dewan***
* Assistant Professor, Shivaji College, University of Delhi, Delhi, India **Lecturer, Yamuna Group of Institutions, Gadholi, Jagadhri, Haryana, India *** Principal, Sanatan Dharam Model School Jagadhri, Yamunanagar, Haryana, India

__________________________________________________________________ ABSTRACT The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. However, concentration of the market power in the hands of a select few has affected consumers’ behaviour over time. In a developing country like India where the incidence of poverty and unemployment is very high and the level of literacy is very low, the people face a volume of problems, particularly in the context of consumer related issues. Unlike in the developed world, consumers in these countries have not been able to play a greater role in the development process. In this paper an analysis has been to explore the consumer protection and consumerism in India. KEYWORDS: Consumer Protection, Consumerism, Right to Safety, Consumer Education, Redressal. ______________________________________________________________________________

INTRODUCTION
Consumer rights are an integral part of our lives like the consumerist way of life. We have all made use of them at some point in our daily lives. Market resources and influences are growing www.zenithresearch.org.in 83 by the day and so is the awareness of one’s consumer rights. These rights are well defined and there are agencies like the Government, consumer courts and voluntary organizations that work towards safeguarding. While we like to know about our rights and make full use of them, consumer responsibility is an area which is still not demarcated and it is hard to spell out that all the responsibility is that a consumer is supposed to shoulder. Consumer rights are the rights given to a "consumer" to protect him/her from being cheated by

salesman/manufacturer/shopkeeper. Consumer protection laws are designed to ensure fair trade competition and the free flow of truthful information in the marketplace. The laws are designed

ZENITH
International Journal of Multidisciplinary Research Vol.1 Issue 1, May 2011, ISSN 2231-5780

to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional protection for the weak and those unable to take care of themselves. Consumer Protection laws are a form of government regulation which aim to protect the rights of consumers.

The purpose of economic planning is to allocate resources, as far as possible, for the maximum satisfaction of consumers’ needs. Any goods or services produced in an economy are ultimately meant for consumers. There is a logical, moral and political force in the proposition that the consumers themselves should have the right to take decisions about the allocation of resources for their own needs. Realising this need, the International Organisation of Consumer Unions, now known as Consumers International, took the initiative and under its consistent lobbying, the United Nations adopted a set of Guidelines for Consumer Protection on April 9, 1985 which were revised in 1999. The Guidelines address the interests and needs of consumers worldwide and provide a framework for Governments, particularly those of developing and newly independent countries, to use for elaborating and strengthening consumer protection policies and legislation. Consumer protection means safeguarding the rights and interests of consumers. It includes all the measures aimed at protecting the rights and interests of consumers. Consumers need protection due to...
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