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    The Case analysis of Marketing Strategy for Self-financed Rehabilitation Centre Identifying marketing mix model 4P when planning marketing strategy Introduction & Situation Definition According to the website of Hong Kong Christian Service‚ “Since 1952‚ Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable‚ professional and reliable quality services. We care for the disadvantaged

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    Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large” – AMA Association Value: The benefits a customer receives from buying a good or service. Marketing: An organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its

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    case research in marketingmarketing share and new marketing strategy could help to increase the number of guests therefore and further increase the profit as well. To achieve the set targets the company need to understand the meaningspeculate its of marketingmarketing strategy‚ and planning. and also tThey also need to look into the company from different point of visionwith a different perspective – using PEST and SWOT analysis. What is marketing? Today marketing must be understood

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    Task 1 What is marketing? What does the term marketing mean? Many people think of marketing only as selling and advertising. And no wonder‚ for every day we are bombarded with television commercials ‚newspaper ads‚ direct mail campaigns‚ Internet pitches and sales calls. Although they are important‚ they are only two of many marketing functions and are often not the most important ones. Today‚ marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but

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    to affect the publics and forces in their marketing environments. As a marketing manager‚ what are some ways that you might proactively influence your marketing environment? 4- In designing the advertising for a bottled water product‚ which would you find more helpful: information about consumer demographics or consumer lifestyles? Give examples of how you would use each type of information. 5- The marketer must identify steps in target marketing. Briefly discuss each step ? 6- . List

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    QUESTION 1 a) Define the term “MARKETINGMarketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the

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    fast food‚ position it to appeal to health-conscious eaters‚ and spark new sales growth. Jared already knew he liked Subway sandwiches‚ but the “7 under 6” promotion inspired him to incorporate them into his diet. As soon as Jared’s ads began to run‚ word of his inspiring story spread and consumer awareness of Subway and its healthy fare increased. It’s always hard to isolate the exact impact of ads on sales‚ but sales grew more than 18 percent that year. The ads also attracted attention from potential

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    Marketing Task 1 Definition of marketingMarketing is about anticipating and identifying the wants and needs of a target market of consumers‚ then satisfying those needs in order to make a profit.   Kotler (1991) Defined marketing as: 
‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’. “Marketing is

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    Group Mai Chí Thảo Nguyễn Thị Thùy Dương Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other wordmarketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related

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    Problem Statement……………………………………………………………………... page 2 III SWOT Analysis of Micro and Macro Environments………………………………......page 2 i.) Micro analysis……………………………………………………………...page 2 i. Competition……………………………………………………page 3 ii. Marketing ……………..……………………………………....page 3 iii. Customers……………………………………………………...page iv. Suppliers v. Publics vi. Company vii. Management viii. Accounting ix. Finance x. Operations

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