concepts of marketing for travel and tourism and the influences that marketing has on society. The impact of the marketing environment on travel and tourism businesses. The relevance of marketing research and marketing information to managers in the travel and tourism industry. The relevance of tourist markets compared to business markets for the specific destination. The market segments that would apply to "Deutsch Link" and how they can be targeted through marketing activities. Marketing For Travel
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INTRODUCTION: Tourism is no more an occasional past-time for wealthy and adventurous people. Nowadays‚ everyone is participating in the tourism industry‚ may it be a catering company‚ a hotel or an entertainment business. In fact‚ tourism has an impressive impact on its host country’s economy. It increases growth rate‚ national profit‚ investment and country celebrity as well‚ going from short term to long term improvements. However‚ it has crucial negative impacts on other sectors‚ mostly‚
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Environmental Impacts of Tourism * The history of tourism closely shows that the environment has contributed to the birth and progress of tourism. * The term “environment” connotes both human and physical characteristics. Speakers and writers often refer to human environment‚ physical environment or a combination of both. * A term that describes the human and physical characteristics of an area is preexisting forms. BENEFITS 1. Environmental Awareness Tourism has created environmental
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Chapter One 1. Introduction Lumbini‚ the birth place of Lord Buddha‚ is situated about 22 km. from Bhairahawa (Siddharthanagar)‚ below the Churia range‚ 24 km. south from the foothills of the Himalayas‚ on the western bank of Telar river in Rupandehi district of Lumbini zone in Nepal. It is about 300 km. west of capital city Kathmandu. Kapilvastu‚ Rupandehi and Nawalparasi Terai districts of Lumbini Zone are around Lumbini‚ the birth place of Lord
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Impacts of Tourism in Bali - Table of Content: 1. Table of Content 2. Introduction 3. Tourism Impacts (Economic) 4. Tourism Impacts (Socio‚ Environmental) 5. Tourism Impacts in Bali (Social Cultural) 6. Tourism Impacts in Bali (Environmental & Economics) 7. Ways To Mitigate The Negative Impacts 8. Conclusion 1 - Introduction Bali is located in the Indian Archipelago‚ a chain of approximately 17 500 islands. Known for its tropical climate‚ sunny beaches and volcanic mountain peaks‚ Bali is one
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Impact of tourism on Kenya Academic English Impact of Tourism in Kenya Tourism is the phenomenon arising from temporary visits (or stays away from home) outside the normal place of residence or usual environment for not more than one consecutive year for leisure‚ business‚ and other purposes. Tourism implies that a person takes a journey‚ which can be of a day or various days‚ and that can be within a national boundary‚ which be classified as a domestic tourist trip or a journey which crosses
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6.The economic impact of tourism? Social and cultural impact of tourism As an industry‚ tourism is a dynamic‚ evolving‚ consumer-driven force. It is the world’s largest industry. It is the employer of 183 million people. This represents 10‚2% of the global workforce. By employing one out of every the workers‚ travel and tourism is the world’s largest employer. As an industry‚ tourism is expected to grow much faster than other sectors. Growing so rapidly‚ tourism presents tremendous opportunities
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79 (2): 77-95 Baker‚ J‚ 1986. The role of the environment in marketing services: the customer perspective in the services challenge: integrating for competitive advantage. John A Czepiel‚ Carole A. Congram and James Shanahan eds. American Marketing Association‚ Chicago‚ IL: 79-84 Baker‚ J.‚ Grewal‚ D. and Parasuraman‚ A.‚ 1994. The influence of store environment on quality interferences and store image. Journal of the Academy Marketing Research. Vol 22: 328-340 Baker‚ J.‚ Parasuraman‚ A.‚ Grewal
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ENVIRONMENTAL IMPACTS OF TOURISM | | he quality of the environment‚ both natural and man-made‚ is essential to tourism. However‚ tourism’s relationship with the environment is complex. It involves many activities that can have adverse environmental effects. Many of these impacts are linked with the construction of general infrastructure such as roads and airports‚ and of tourism facilities‚ including resorts‚ hotels‚ restaurants‚ shops‚ golf courses and marinas. The negative impacts of tourism development
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AAP Report: Environmental Impacts Due to Tourism By Olivia Hazell Year 11‚ Dundas Due Date: 10/05/12 INTRODUCTION Environmental impact refers to the direct effect of socio-economic activities and natural events on the components of the environment. These impacts can be planned such as afforestation or due to tourism can be totally accidental such as littering. Environmental impact is the change in the environment culturally‚ and physically which can be due to tourists both negatively
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