CASE Study xi Unit 2 Case Study: Hong Kong Disneyland Margaret Taylor MGT 614: Global and Transnational Management Dr. Laura Mays Tiffin University May 26th‚ 2013 UNIT 2 CASE STUDY 1 Introduction The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland ‚and the issues that have arisen. Hong Kong an amusement park built by the Disney Corporation
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DISNEY: LOSING MAGIC IN THE MIDDLE KINGDOM Hong Kong Disneyland will provide guests with an immersive experience to re-ignite “the magic that is the Disney storytelling tradition”. The park will act as a springboard for our other businesses throughout China and the region. - Andy Bird‚ president of Walt Disney International‚ August 20051 Three years after its opening in September 2005‚ Hong Kong Disneyland had yet to gather sufficient momentum to catapult its attendance rate to a satisfactory
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THE NOT-SO-WONDERFUL-WORLD OF EURODISNEY -THINGS ARE BETTER NOW AT PARIS DISNEYLAND- 1. What are the factors contributed to EuroDisney’s poor performance during its first year of operation? Walt Disney overestimated the magic that was to be in introducing Europe’s most lavish and extravagant theme park in April of 1992. The fiscal year 1992-1993 brought EuroDisney a loss of nearly $1 billion. Mickey‚ a major promotion tool of Disney management did not create reason or attraction enough for
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sixteen rides when Disneyland in Paris had fifty two rides. 2. Disney as a parent company was probably blind sighted by the success of the Japanese Disneyland. The mistakes made with Euro Disney were at least partly foreseeable and can be accounted on the management team that made the decision for the European park. The hotel pricing is probably the most controllable and foreseeable factor of all. The fact that it costs just as much to stay at a very good hotel in the center of Paris as well as staying
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PART VI Case Studies CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but
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getting too closed or pressing around those who left too much space between themselves and the person in front. But it’s quite normal in Asian countries due to their population Hong Kong Disneyland only has 16 attractions and one classic Disney thrill ride‚ Space Mountain‚ compared to 52 at Disneyland Resort Paris. Weather in Europe tends to be cooler and their currency is higher than Hong Kong currency so people probably find the ticket cheaper. 2) Cultural variables influence the location choice
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New Internationalist‚ No 308‚ December. Wilson‚ A. (1994) ’The Betrayal of the Future: Walt Disney ’s EPCOT Center ’ in Smoodin. E. (ed) Disney Discourse: Producing the Magic Kingdom‚ Routledge. Yoshimoto‚ M. (1994) ’Images of Empire: Tokyo Disneyland and Japanese Cultural Imperialism ’ in Smoodin. E. (ed) Disney Discourse: Producing the Magic Kingdom‚ Routledge.
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References: About Our Company. (2008). Disneyland Resort Paris. Retrieved April 23‚ 2008‚ from http://corporate.disneylandparis.com/about-our-company/management-team/index.xhtml Ahluwalia‚ P. (2001‚ January 26). Case Study - Euro Disney: It’s Limited Success. Retrieved April 24‚ 2008‚ from Case Study
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I. Executive Summary This marketing service plan on Hong Kong Disneyland aims to give concrete recommendations for the improvement of the theme park’s service marketing mix elements or 8Ps. Other than the different recommendations‚ this paper also contains various information regarding Hong Kong Disneyland’s current situation as well as other related vital knowledge needed for the service plan‚ such as; Industry Analysis‚ Competitive Analysis‚ TOWS analysis and TOWS matrix. The industry analysis
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to recognize the predominance of cultural differences between the European culture and American. What do you feel are the 5 KEY facts presented in the case? Location of Euro Disney was chosen in Marme – la – Vallee about twenty miles outside of Paris. This location was used because of its central location. It is described that 310 million people are less than a two hour plane ride away (Anthony‚ 1993) and 68 million people are less than four hours by car. Weather temperatures get quite cold‚ often
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