• Strategic Marketing Management
    Criteria reference To achieve the criteria the evidence must show that the student is able to: LO1 Understand the principles of strategic marketing management 1.1 discuss the role of strategic marketing in an organisation Understand and discuss: 1. The key definition of strategic marketing 2...
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  • Strategic Marketing Management
    strategic marketing management a. Theoretically discuss the role of strategic marketing in an organisation and briefly explain the relationship of marketing strategy with corporate strategy. (AC: 1.1 & 1.3) b. Explain the process of Strategic Marketing with the help of a diagram and...
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  • Mba Student
    , you should be able to answer the following tasks: Task 1: Understand the principles of strategic marketing management a. Theoretically discuss the role of strategic marketing in an organisation and briefly explain the relationship of marketing strategy with corporate strategy. (AC: 1.1 & 1.3) b...
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  • Study
    to gain the necessary additional information to complete their assignment. TASK 1. 1.1 Discuss the role of strategic marketing in an organisation 1.2 Explain the processes involved in strategic marketing 1.3 Evaluate the links between strategic marketing and corporate strategy TASK 2...
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  • Pgdm
    through”, strategic drift etc Critically appraise the use of these concepts and models in modern day organisations Distinguish prescriptive and emergent theories of corporate strategy and their relevance to organisations Critically appraise the ambiguity and debates within the academic literature...
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  • Strategic Management
    information within an organisation 4.2 Discuss processes for analysing impact of information on strategic decisions made 4.3 Determine methods of developing information capture to inform and support strategic decision making Version 2 - 12 - Strategic Management and Leadership Centre...
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  • Marketing
    * Propose strategic marketing responses to key emerging themes in a marketing strategy AC 4.3 Evidence Requirement: A report with a word count of 3000 Learning outcomes | Assessment criteria | * Understand the principles of strategic marketing management | 1.1 discuss the role of...
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  • british airways
    should: Learning outcomes Assessment criteria 1 1.1 discuss the role of strategic marketing in an organisation 1.2 explain the processes involved in strategic marketing 1.3 evaluate the links between strategic marketing and corporate strategy 2.1 assess the value of...
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  • Level7
    business organisation structure, functions and the role of corporate governance Recognise the function of accountancy and audit in communicating, reporting and assuring financial information and in effective financial control and compliance Recognise the principles of authority and leadership and how...
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  • Mba Handbook
    , students are able to: • Identify the environment, context and approaches to strategic decisions. • Discuss the concepts, theories and practices of strategies planning and management. • Develop the skills to integrate different aspects of corporate management. • Apply the principles and frameworks of...
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  • Operationallevelsyllabusjuly2009.
    relationships among business, society and government in national and regional contexts; (c) apply tools of country and political risk analysis; (d) discuss the nature of regulation and its impact on the firm. • Corporate governance, including stakeholders and the role of government. • Principles of...
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  • Strategic Management and Leadership
    strategy 2.1 2.2 2.3 3 Be able to use strategic marketing techniques 3.1 discuss the role of strategic marketing in an organisation explain the processes involved in strategic marketing evaluate the links between strategic marketing and corporate strategy assess the value of models used in strategic...
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  • Marketing 2
    impacting on the strategic marketing process, utilising appropriate models and frameworks. Indicate how organisations can gain sustainable competitive advantage and discuss the various market strategies to achieve the advantage. Discuss and apply the strategies that can be employed at different stages...
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  • Ica Gh Syslabus
    Corporate Strategy and Governance PAPER 4.3: Corporate Strategy and Governance (Cont’d.) MAIN TOPIC SYLLABUS CONTENT Functional Strategies (Cont’d.) • Explain the role and strategic objectives of operations management. • Discuss how business process co-engineering fit into operations...
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  • Assignment Smm Westford
    | Assessment criteria (AC) | 1. Understand the principles of strategicmarketing management | TASK 11.1 discuss the role of strategic marketing in an organisation | | 1.2 explain the processes involved in strategic marketing | | 1.3 evaluate the links between strategic marketing and...
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  • Marketing
    specific markets towards which activities are to be targeted and the types of competitive advantages that are to be developed and exploited………the strategy requires clear objectives and a focus in line with an organisations corporate goals” (2001 pg 656) Components of Strategic Marketing The main...
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  • marketing plan
    Role play: teacher to create a scenario for the students to consider. Students to assume the roles of marketing manager, senior management, owners, or directors in class project. Confirm, recommend and document the strategic direction of the organisation, and discuss its impact on their...
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  • Charetered Managament Institute Level 7 Diploma - Course Details
    outcomes The learner will: 1. Understand how the marketing plan supports strategic objectives Assessment criteria The learner can: 1.1 Explain how the strategy of the organisation impacts on the marketing plan 1.2 Identify the component parts of a marketing plan 1.3 Identify issues of risk...
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  • Dfdffdf
    has transformed the role of the Human Resources function from being a support function to a strategic function. *Provide an appreciation for the importance of the alignment of the corporate strategy and the HR strategy of an organization. *Understand the new strategies...
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  • Unheard Voice
    strategies – portfolio and life cycle approaches; financial assessments. Strategic Implementation Managing strategic change. The cultural web of organisations and their response to change. The McKinsey Seven S framework, Mintzberg’s configurations. Measuring and managing performance. The...
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