Preview

Principle of Marketing Discuss

Powerful Essays
Open Document
Open Document
16210 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Principle of Marketing Discuss
PRINCIPAL OF MARKETING NOTES
IMPORTANT QUESTION FOR FINAL EXAMINATION
UNIT I 1. What is meant by marketing? Explain the nature of marketing 2. Explain the functions or scope and classification of marketing. 3. What are the concepts of marketing. 4. What is meant by marketing mix? Explain its features. 5. What are differences between selling concept and marketing concept. 6. Write about the principles of marketing mix. 7. Explain the factors influencing marketing mix. 8. Explain the importance of marketing in Indian context. UNIT II 1. Explain the scope and significance of consumer behavior.** 2. Explain the theories of consumer behavior.** 3. Explain the importance of market segmentation. 4. What are the steps of market segmentation.** 5. What are the basis of market segmentation.** UNIT III 1. What are the types of product.** 2. What are the stages of new product development.** 3. Explain the functions and role of packing** 4. What is brand name? Explain is features.** 5. Explain the process of Branding process.** 6. Explain after sales services.

http://www.miteshk.webs.com

7. Explain Product Life Cycle.** UNIT IV 1. What are the factors determining price.** 2. Explain different strategies of price.** 3. Explain the importance of Price.** 4. Discount** 5. Rebate UNIT V 1. Explain the role of distribution channels. 2. What are the types if distribution channels.** 3. What are the affecting distribution channel** 4. Who is a retailer? What are his functions.** 5. Explain the functions of Wholesaler.** 6. Explain the classification of distribution channels.** 7. Explain inventory control.** 8. What is order processing** 9. Explain the functions of warehousing** 10. Explain the merits and demerits of advertising media.** 11. Explain the optimum production mix. 12. What are the methods of promotion.

http://www.miteshk.webs.com

PRINCIPLES OF MARKETING
1Q) what is meant by marketing and explain the nature of marketing?
Marketing is nothing but all
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Marketing Principles
    • 2341 Words
    • 10 Pages

    Marketing Principles

    PLAGIARISM Plagiarism is the act of representing as one’s own original work the creative works of another, without appropriate acknowledgement of the author or source. To avoid plagiarism – it is required that you write your assessment answers in your own words, but, also reference any sources of information using the Harvard Referencing system (please ask your Trainer/Assessor if you require support with this). COLLUSION Collusion is the presentation by a student of an assessment as his or her own which is in fact the result in whole or in part of unauthorised collaboration with another person or persons. Collusion involves the cooperation of two or more students in plagiarism or other forms of academic misconduct and as such both parties are subject to disciplinary action. Collusion or copying from other students is not permitted and will result in a “0”…

    • 2341 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Principles
    • 2032 Words
    • 9 Pages

    Marketing Principles

    When somebody wants to develop a business, they should know what is the customer need and what is the customer want. Then the company will base on demand to produce goods, which make profit for the business. And make the marketing focus on the satisfaction and goods quality of customer needs, wants and requirements. That is good for exchange between customers and companies to make the relationship well. For whole marketing, it uses products of company to make value for business in the public way.…

    • 2032 Words
    • 9 Pages
    Good Essays
    Read More
  • Better Essays

    B120 Tma04
    • 1036 Words
    • 5 Pages

    B120 Tma04

    This report makes use of marketing and transaction as well as relationship marketing concepts from study session 1, it also deals with marketing communication concepts from study session 4.…

    • 1036 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Marketing quiz: Principle of marketing
    • 412 Words
    • 2 Pages

    Marketing quiz: Principle of marketing

    This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz.…

    • 412 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Marketing Principle Quiz
    • 20155 Words
    • 89 Pages

    Marketing Principle Quiz

    | The production orientation forces a company to build whatever it builds best, that is, whatever it has the experience and expertise in doing.…

    • 20155 Words
    • 89 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    marketing principles
    • 8471 Words
    • 34 Pages

    marketing principles

    1) Of the following successful marketing strategies in the past, today 's Nike has learned that the most important is ________.…

    • 8471 Words
    • 34 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing Principle
    • 3010 Words
    • 13 Pages

    Marketing Principle

    Samsung Group is a Korean company for electronic products in different areas and some component business. Samsung Group started as a small-scale export business in Korea in 1938. It focuses on transporting vegetables and other food to China and expanded into a larger company as time changes. In the period of 1970 to 1979, the strategy of this company changed. The set up Samsung Shipbuilding and Samsung Precision Company, they also start to do the household appliances. The most important thing is they purchased 50% of semiconductor in Korea, this change helped them became a leader at electronic and semiconductor industry. Following the next 10 years, Samsung Group entered the global market. Overtime, Samsung Group keeps researching and innovating technology, and developed the digital frontier for television and smartphone. In the 21st century, they led digital age to a huge change. (Samsung.com)…

    • 3010 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Principles of Marketing
    • 1062 Words
    • 3 Pages

    Principles of Marketing

    1. Are marketers to blame for increasing obesity rates among children? Should the government ban the advertising of food products to children ages 17 and younger? Discuss the consequences of imposing such a ban. (AACSB: Communication; Ethical Reasoning)…

    • 1062 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Best Essays

    Marketing Principles
    • 1522 Words
    • 5 Pages

    Marketing Principles

    Hooley, G., Piercy, N. and Nicoulaud, B. (2012). Marketing strategy & competitive positioning. 5th ed. Harlow, England: Pearson Financial Times/Prentice Hall, p.183.…

    • 1522 Words
    • 5 Pages
    Best Essays
    Read More
  • Good Essays

    Principles of Marketing
    • 381 Words
    • 2 Pages

    Principles of Marketing

    During the Second tutorial for the Bachelor of Business course, Principles of Marketing we were introduced to a type of critical analysis of business, The SWOT analysis. The SWOT analysis is a procedure used to determine Strengths, Weaknesses, Opportunities and Threats of a business. The Strengths and Weaknesses are determined on the basis of internal factors such as staff morale, efficiency of chain of command etc. Opportunities and threats are determined on the basis of external factors such as the state of the economy and changing views and attitudes of society. The idea of and purpose of a SWOT analysis is to locate and address internal and external factors of business which may hinder its overall profitability and efficiency.…

    • 381 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    MK 498 Syllabus
    • 1273 Words
    • 6 Pages

    MK 498 Syllabus

    1. This course is designed to integrate marketing knowledge of previous courses. The emphasis of the unit is to create a strategic approach to studying marketing. The instructor will also focus on real world marketing management issues in order to prepare the student for their first marketing position.…

    • 1273 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Micromax Case Study
    • 3547 Words
    • 12 Pages

    Micromax Case Study

    Micromax (Micromax Informatics Limited) is one of the leading consumer Electronics Company in India. It is a non-listed private limited company headquartered at Gurgaon, Haryana. The company is in the business of manufacturing Mobile Telephones, Data-Cards, Tablets, and LED Televisions. But in our study, we will be focusing mainly on the mobile handset business.…

    • 3547 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Mkt 101
    • 2146 Words
    • 9 Pages

    Mkt 101

    With due respect it is our pleasure to present the term paper entitled “Integrate marketing communication” Procter & gamble of. While preparing the report we have tried our level best to focus closely on the topic and tried to collect most complete and up-dated information available. We believe that it will provide a clear scenario about Procter & gamble.…

    • 2146 Words
    • 9 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Principle of marketing
    • 1525 Words
    • 6 Pages

    Principle of marketing

    Goals of our restaurant are Customer Loyalty we want our customers to be loyal to us and want them to come back to our restaurant every now and then. Second goal is Sales Growth we want our sales to increase and we want to bring money to our restaurant, Growing sales numbers can be a clear sign of marketing effectiveness, making it an ideal goal for a marketing plan. Third goal Cost Efficiency yes we want to be at the top of the restaurant business but we will do our best that our product will cost low and be affordable. For us to be succesful we should do all of this…

    • 1525 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Principles of Marketing (14th Edition)
    • 792 Words
    • 4 Pages

    Principles of Marketing (14th Edition)

    Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines,…

    • 792 Words
    • 4 Pages
    Satisfactory Essays
    Read More

Related Topics