Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration‚ Marketing Key words: Culture‚ international marketing‚ marketing strategies‚ standardization and adaptation Purpose: Compare two strategies‚ standardization and adaptation‚ to show how companies manage cultural differences. Method: Our research method is a descriptive one. Then‚ we collect data from secondary sources such as the books‚ articles‚ journals and studies
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Legislations are the driving force to promote national profile and to improve economic prosperity. An advanced law system can maintain social orders and alter citizen’s behaviors. Personally‚ I hold the view that the legitimate principles have both advantages and adversities‚ while the merits surpass the downside in the most of the cases. First of all‚ some laws and enforcements stipulate certain behaviors can lead to the encouragement of illicit actions. For example‚ the legalization of gambling
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The Industry/strategy The industry Nestle will be in is the sector of Food and Beverages‚ the industry that specializes in the conceptualization‚ the making of‚ and delivery of foods. This is the sector in which the major part of the revenue of Nestle is earned. This field reflects the sector in which they have the most knowledge and experience; here lies their core competence. Products sold by Nestle in this industry range from bottled water such as ‘Nestle Pure Life’ to chocolate ‘KitKat’ to
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Susan McCormick PLSC323 The Pros and Cons of Globalization Starting out‚ I would first like to define globalization. It is” The worldwide movement toward economic‚ financial ‚trade‚ and communications integration. Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an
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Adoption is one of the topics that is discuss all over the country. Many of the topics speak on whether or not adoption is considered the right or wrong thing to do versus natural conception. Adoption is often looked at as a family’s last resort‚ but in several cases it is the only option for some to have a family. Many families that do go through the process of adoption can explain how it is a process that requires much patience‚ determination‚ and money. Adoption can cost anywhere from 4‚500 to
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According to Green garage‚ there are many pros and cons of fracking. The pros are that if any shortages are reached in oil or gas‚ fracking can help solve the problem by going deeper into the ground and releasing more than what would normally be obtainable. Another pro‚ is that air toxicity is reduced. In fracking‚ the water and other chemicals are injected down into the ground in cracks in the rock and it then enlarges the crack‚ allowing more gas or oil to be released thus not contaminating the
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Pros and Cons of Drug Legalization Pros and Cons of Drug Legalization Jessica DeLong NAU Abstract Legalizing drugs has been debated for many years‚ especially legalizing marijuana which is considered a “soft” drug. There are positive and negative outcomes of legalizing the use of drugs. Over the next few pages I will discuss those outcomes. Pros and Cons of Drug Legalization Pros: By legalizing‚ the violent crime rates would drop significantly. With the drug cartels on the top of
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Pros and Cons of Vaccination In 1796‚ Edward Jenner invented the first vaccine‚ which was for the smallpox virus. (Google timeline) Centuries later‚ we now have a very large amount of vaccines that have been created with the purpose of protecting the human race from infectious diseases. The question is‚ how effective are these vaccines? Are they more beneficial or harmful to us? Are they serving their purpose? Could a person survive in this world without ever being immunized? In this small research
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In this paper I will discuss the difference between an autobiography and biography. I will discuss the reason why I think an autobiography and biography mixed together is better in most cases than a biography or autobiography. I will use the autobiography of Anne frank as one of my main sources. I believe too many people are stuck in the world of just using an autobiography or just using a biography as their source for history. I think it is important to combine the two. Why does someone write an
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Standardization of international marketing strategy by firms from a developing country Standardization of marketing strategy 107 Shaoming Zou University of Missouri‚ Columbia‚ Missouri‚ USA David M. Andrus and D. Wayne Norvell Kansas State University‚ Manhattan‚ Kansas‚ USA A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell‚ 1968; Cavusgil
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