Standardization vs. Localization: A Disney Case Study Multi-national organizations are becoming more prevalent in the global economy. The expansion into new countries requires companies to examine policies and products more closely. Standardization and localization are the options available to corporate decision makers when deciding whether products will be consistent across geographic borders or will vary based on the culture in local regions. Many levels of standardization and localization
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yet limited resources only allow for some markets to receive funding for customized material (Rogowski 2004). Thus‚ from a financial perspective‚ some degree of standardization is always desirable. Over the past decade‚ marketers have recognized that it really is not about an either or strategy regarding standardization and localization. It is more about degree and decisions will vary by product category‚ consumer preferences‚ the market environment and so on. In 2003‚ McDonald’s launched the “I’m
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fostering individuality and personal achievement. Teachers are teaching to the tests and students are not learning. While the US ranks high among other nations‚ it not part of even the top 15 education providers in the world. For these reasons standardization is not the answer for increased educational performance. An opposition of this statement is that national standards would provide clear instructions
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Nowadays most of the industries are normally using standardization and customization for their business. The standardization can be defined as formulation‚ publication‚ implementation of guidelines‚ and rules for common and repeated use. It uniform the methods‚ technical‚ skills‚ processes and criteria to let the process of a work become easier and faster. However‚ customization is different compare with standardization. The definition of customization is process the work according the needs of an
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Standardization versus Adaptation There has been much debate over implementing a standardization strategy versus an adaptation approach across international markets. There are numerous factors to consider‚ along with pros and cons of both marketing plans. While standardization is equated with brand consistency‚ lower advertising costs‚ and overall synergy‚ adaptation is often required to address cultural differences for more effective communication and proves that cutting costs does not always
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Universidad del valle de México Allan Grank García Ramos World Studies essay Imperialism In this essay‚ I will give the pros and cons of imperialism. This is an ideology based in be superior on many nations‚ some people thought this would be a good idea because of the economic growth‚ under imperialism‚ stronger nations attempt to create empires by dominating weaker nations economically‚ politically‚ culturally‚ or military. The reason why this imperialism grew was because of economic factors
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Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations‚ such as R&D‚ finance‚ production‚ organizational structure‚ procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes
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The ethics of doing business in countries with totalitarian governments has many pros and cons involved with it. But for this debate I will show the cons of doing business in a country with a totalitarian government with an example. The term totalitarian government can be defined as in political science a system of government and ideology in which all social‚ political‚ economic‚ intellectual‚ cultural‚ and spiritual activities are subordinated to the purposes of the rulers of a state. (http://encarta
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12/08/2013 Jaqueline O’Neill Pros and Cons of Online Versus Traditional Learning Higher education is a big step in a person’s life. There are many decisions that need to be thought out and made. Education is something which is very important in a person’s life and career choices. Whether one chooses to get his or her education on the Internet or through the traditional fashion should be based on that person’s general needs. There are pros and cons to each method of furthering ones
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examples of localization The Mainland China and Macau excursion has brought light onto specific examples of localization practiced by international entities. International products that are tailored to meet the needs of the locale and its culture foster a synergistic understanding to the targeted demographic as well as to the company. More planning‚ research‚ and production costs are incurred when localization is practiced. However‚ the achievements that can be made with localization stress the
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